The Basha High School Air Force JROTC program recently launched a fundraiser that wasn’t on Snap-Raise, and this move likely added an additional $4,000 to their bank account that they would have otherwise lost. The JROTC program had used the Snap-Raise fundraising program in previous years, but after losing so much of the funds they raised from their parents and community members to the fees that were charged with SnapRaise, it was was time for a change.
SnapRaise uses methods that come at a hefty cost of around 28% (with some people online reporting up to 50%) of the funds raised plus any student prizes. The primary fee essentially covers the cost and commission of letting an independent Snap-Raise representative collect and send emails to parent and community-members requesting donations for the fundraising.
When school programs are short on funds, or wanting to provide additional experiences for students, every dollar counts. Each year, the Basha JROTC conducts an annual fundraiser, a crucial event to raise funds for program equipment, critical supplies, and educational field trips. They were in need of a program with the efficiency of SnapRaise but with lower fees so that they could maximize the funds they raised. That meant something with: contact management, some form of built-in email communication tools, as well as easy-to-use tools for creation and promotion.
Fortunately, their school district has recently implemented a new platform that checked those boxes and would allow them to fundraise in a way that was both scalable and cheaper for their organization. Upon launching the campaign, the Basha JROTC set a goal of raising $10,000, which was very quickly surpassed and extended within just a couple weeks. By the end of their campaign that ran for about a month’s time, they had raised just shy of $18,000!
So how’d they do it? The JROTC program split their students into 3 groups, plus a 4th group for staff members and incorporated a “Leaderboard” feature to drive competition among the students. The feature associated and tracked donations by group, and displayed the leaders as the campaign went on. Addionally, the organization followed the “Guide: Campaign Promotion Best Practices”. They were able to collect the email addresses from the families and friends of students in the platform’s contact manager, and then draft out and send timely emails to drive donations to their campaign.
By taking the campaign into their own hands and using the effective tools within the Livingtree Give platform, the Basha JROTC program took home around $4,000 more than they would have using another fundraising program like Snap-Raise*.
Livingtree’s goal is to provide the most comprehensive fundraising platform for K-12 districts by incorporating the best tools for K-12 organizations, teachers, coaches, and students to maximize their fundraising abilities. With unique campaign web-pages, built-in contact and donor management, email campaign creation, online leaderboards, automatic reconciliation, detailed reporting, and a multitude of fundraising options, Livingtree Give’s “do-it-yourself” model platform allows K-12 members to efficiently manage their own campaigns with low transaction fees through their exclusive education partnership with PayPal.
If you are a Parent Organization, Club, Team, or School Organization looking for a better way to fundraise, you can sign up for a free Livingtree Give account below.
Are you a district administrator? Click here to learn more about Livingtree Give’s District plans.
*Amount calculated based on 5% + $0.30 per transaction vs. 28% on a total amount of $17,933.98 raised.