Online fundraising is a growing area in K-12, and crowdfunding has exploded onto the scene over the last decade. While many students, families, teachers, and schools have embraced this new type of fundraising, school districts are facing unintended liabilities from these types of campaigns. EdSurge collected research on crowdfunding in K-12 over the last year, and just recently published a report of their findings. Among the seven crowdfunding platforms that EdSurge compared, Livingtree Give was effectively highlighted as a platform to:
– “Ensure that money raised through crowdfunding goes directly to the school or district, but that administrators can allow teachers to spend the money wherever they’d like in a secure and trackable way”
– “Maximize district oversight by providing administrators with full reports for campaigns in the district and ensuring that all campaigns have been approved before they’re published”
In the full downloadable report, Austin Independent School District was featured as one of the two “Districts Paving the Way.”
This section of the report uses Austin ISD (pictured below) as an example of a district that has developed strategies to support crowdfunding and boost teachers’ efforts. The district provides Livingtree Give accounts to teachers, boosters and parent organizations across their district. Once campaigns are approved, they feature these campaigns in their Livingtree Give public portal, which donors can access through the district’s website.
Under the Integrations section of the report, EdSurge mentions Livingtree’s integration on Austin ISD’s website which links donors directly to their Give portal. The integration option is offered to all of Livingtree’s customers as part of the district plan.
The report also profiled the Livingtree Give platform, where Chandler Unified School District in Arizona was featured as a “highlighted project.” After going on a nation-wide search to find a crowdfunding platform that met all of their district’s needs, Chandler started their first year with Livingtree Give this fall and had garnered more than $50,000 in donations as of December 2018.
Livingtree is pleased to be recognized among the top crowdfunding platforms, and as one that truly helps districts manage the complexities and eliminate the liabilities of crowdfunding. To learn more about how the Livingtree Give platform can help your district, visit learn.livingtree.com/give.
To further understand the process of crowdfunding in K-12 schools, the liabilities that districts are facing, and how to develop policies and procedures around it, visit the EdSurge Report page and download their full report.
Based on what we know from sixty years of research, it’s not uncommon to see family engagement strategies incorporating things like Family Academic Socialization, Home Learning Support, Home Visits, Live Phone Calls, Parent-Family Conferences, Academic “Nights”, School Events, etc. A common missing component that allows families to consistently engage in their child’s learning in meaningful ways at home is a district-wide platform that promotes engagement.
As communication has evolved and changed in our ever-growing technological society, many schools and districts often forget to evaluate how their communication methods move the needle on family engagement and consequently end up using one-way communication methods that don’t provide families the opportunity to engage in meaningful conversations about their child’s learning.
For districts to further their family engagement efforts, it’s important to recognize that in our increasingly digital society, families are expecting to communicate with their child’s teacher through technology in a way that is familiar and safe. Using a district-wide platform that allows this type of interaction provides a space for families to engage with educators and promote better learning outcomes for their students. This type of technology can help districts: conform to the needs of our younger-generation family populations, eliminate “app overload” and the sporadic usage of different tools, eliminate the burden of educators having to manage the setup of their own technology, and provide everyone with a tool that is unified with the district’s overall family engagement strategies.
One of the growing benefits of using a district-wide technology is that it is becoming one of the easiest and most impactful ways to engage families. We cannot overlook the changing family culture as generations shift away from Baby Boomers and into later Gen Xers and Millennials. Society is now in a time where 95% of people in the United States own a cellphone, nine-in-ten or more adults younger than 50 say they go online or own a smartphone, and young adults report preferring texting to phone calls. By accounting for these changes and adapting family engagement strategies, school districts can establish an impactful way through technology to have more meaningful two-way conversations with families that promote efficacy and engagement.
By accounting for these changes and adapting family engagement strategies, school districts can establish an impactful way through technology to have more meaningful two-way conversations with families that promote efficacy and engagement.
As Dr. Steve Constantino, a national family engagement expert has said: we don’t need to do extra to engage families, we just need to “do what we already do, only differently.” In this case, a family engagement technology can help districts sustain their family engagement efforts, but through a new channel that is familiar to families. (Read our previous blog for more on how technology improves family engagement)
Another benefit of a district-wide family engagement platform is being able to provide a consistent place for families to engage in their child’s learning from classroom to classroom, school to school, and year to year. Regardless of the classroom, grade, or school a child attends in the district, a family will always remain on the same unified platform. Without a district-wide platform, both schools and teachers are typically faced with using one of the many “teacher-parent” communication tools out there such as Remind, ClassDojo, or even social media, thus resulting in a number of sporadic tools and apps throughout the district.
This is important in regard to the concept of “App Overload.” If one teacher is using a free EdTech app, and the next is on Instagram, and the school administration uses Twitter in addition to a website, it can be harder than ever for families to stay engaged. While these apps are typically helpful in providing messaging, behavior reports, or classroom pictures, their sporadic teacher to teacher usage consequently causes an “App Overload” effect on families which leads to disengagement over time. By providing one consistent place for families to see what’s going on in the classroom, have conversations with their child’s educator, and view upcoming events from the classroom, school and district, engagement in their child’s learning increases (click here to learn more about App Overload in our Family Engagement Tech Guide).
By establishing a district-wide family engagement platform, the entire district benefits by saving teachers from the upkeep of classroom setup, rostering, and the adoption associated with the number of free teacher communication apps. However, when schools and teachers resort to using free apps or programs, they are often tasked with having to set up their classroom, upkeep the roster of students and families, and most of all push for families to onboard and adopt the platform. This is a lot of time and energy that educators don’t have, nor is it something they should have to do.
By partnering with a family engagement platform like Livingtree Engage, classroom networks are built for every school, rosters are created and updated with SIS integration, and families are automatically onboarded through emails and text messages at the beginning of every year – thus eliminating the burden and saving time for educators throughout the district.
The final benefit of using a district-wide family engagement technology is being able to provide everyone with a platform aligned with the district’s family engagement strategy. Years of research, planning, and development typically go into a school district’s family engagement process, and being able to sustain those efforts over time is crucial. With so much time and money going into providing professional development and family engagement training for district members, it’s important to be able to use a single platform that they can then effectively use. So much of that can be wasted if families are becoming frustrated and disengaged due to the overwhelming number of apps. But when educators understand how to engage every family AND have a unified platform to do so, then meaningful conversations that lead to the trusting relationships crucial to family engagement can occur.
Livingtree Engage is a district-wide platform designed to provide a safe, secure space for educators and families to engage in a child’s learning – because engaged families ultimately produce better learning outcomes for every child. So, if families have one consistent place to see what’s going on in the classroom, have conversations with their child’s educator, and view upcoming events from the classroom, school, and district, school districts will see increased family engagement, and ultimately student success.
Crowdfunding has exploded in K-12 education. The number of campaign requests, as well as the number of donations towards these campaigns have significantly increased over the years. Data from one popular crowdfunding site for teachers showed that during the 2017-2018 school year, over 254,000 campaigns were funded, resulting in over $152 million in funds raised for K-12 classrooms, projects, and experiences.
This type of online crowdfunding has opened enormous opportunities for K-12 school districts to raise funds for projects, equipment and supplies. Crowdfunding is ultimately helping close the education funding gap and support the needs of schools and students. Its efficiency and effectiveness have been proven not only through the generous donation amounts, but also through the speed and ease compared to traditional methods like burrito or donut sales.
Despite the many benefits of online crowdfunding, school districts need to be aware of the associated risks and liabilities. Every single campaign that is posted poses serious liabilities for a school district, depending on how the campaign is pitched, what names are used, what the campaign is raising funds for, and what type of student information (photos, names, etc.) is displayed. Every donation made to the campaign also comes with financial liabilities for a school district, including where that money is routed, who controls or oversees those funds, who owns the funds, how inventory is accounted for, and how the school district manages to report those funds.
The lack of proper built-in oversight, tracking and reporting on crowdfunding sites – even education-specific sites, present significant legal and reputational risks for school districts across the country. Every school district should have oversight for any online fundraiser conducted in the name of the district, a district school or a district employee.
At Livingtree, it’s our goal to help school districts understand the risks of crowdfunding, and better manage the process within their district to ultimately raise more money. Due to the recent publications from state auditors and school board associations on crowdfunding, Livingtree decided to take a deeper dive and report what is happening right now. To provide a better picture of the current risks school districts are facing this year, we took the latest data from the earlier mentioned crowdfunding website to develop this Mid-Year Education Crowdfunding Report.
According to the crowdfunding website, over 145,000 projects have been fully funded so far in the 2018-2019 school year. At that pace, we expect to see around 290,000 fully funded campaigns by the end of this school year, an increase of 36,000 campaigns from the previous year. In addition, this year’s completed campaigns have raised over $77 million of donations for teachers and school projects. Based on that number, we’d expect to end the school year with around $154 million of donations, an increase of $2 million over last year. Since this data is only taken from one popular crowdfunding site, it’s likely that the overall crowdfunding totals are much greater.
To further understand this issue, Livingtree compiled all of the campaign data from the crowdfunding site for the 2018-2019 school year and composed lists to help identify which states currently have the highest risk when it comes to education crowdfunding. Below, we’ll examine the states with the Highest Average Amount Raised per District, the Highest Average Number of Campaigns Posted per District, and the Highest Average Number of High Risk Campaigns Posted per District.
Note: the data is organized to represent states in amounts per district to give the most accurate representation of every state. Hawaii and the District of Columbia are not represented in the data.
|State||Avg Amount Raised Per District||Total Amount Raised (Statewide)|
Florida made number one on the list for the highest amount of money raised from the crowdfunding site, averaging out at over $57,000 per school district. The next three states all averaged over $40,000 in funding per school district.
Regardless as to whether these donations reach schools in the form of funding or project items, a district must be able to ensure that every dollar is tracked and properly routed, and oversee the process to maintain accurate inventory and donation reporting. State-wide totals are also included in this report for reference.
|State||Avg Number of Campaigns Per District||Total Number of Campaigns (Statewide)|
Florida again tops the list at number one for the highest average number of campaigns posted from the crowdfunding site, at 107.2 campaigns per school district so far this year. The higher the number of campaigns being posted, the higher the risks and liabilities for school districts without fundraising controls in place. And without the ability for school districts to review and approve campaigns before they go live, it’s almost impossible to be sure that the campaign meets all of school district’s requirements.
|State||Avg Number of High Risk Campaigns Per District||Total Number of High Risk Campaigns (Statewide)|
Nevada leads the way for the highest average number of high-risk campaigns posted from the crowdfunding site, at 7.7 high risk campaigns posted per district so far this year. At Livingtree, we identify high risk campaigns as those classified on the crowdfunding website as either “Special Needs” or “ESL.” The classification of high risk is due to the fact that “Special Needs” campaigns have a high possibility of violating a student’s IEP, which a district would be legally required to fund through IDEA. There are also special services that ESL students qualify for that can’t be funded outside of the school district. These are all in addition to the existing risks that go along with crowdfunding, making them much higher risk campaigns. So far this school year, “ESL” and “Special Needs” are ranked as the 7th and 8th most popular project categories.
Again, it’s important to note that these statistics were generated from a single crowdfunding site, and that this is only a piece of the “crowdfunding picture.” We’d expect that total crowdfunding numbers are much larger, however it is difficult to collect data from every single site out there.
Because of these statistics and the associated risks, some districts take the easy route by setting policies that ban crowdfunding. However, this option forgoes the many benefits that crowdfunding has to offer for school districts, and creates a new task of having to police the large number of crowdfunding sites to ensure district members aren’t using them.
The other option is to evaluate online fundraising management options and adopt one that provides an automated district approval process for all campaigns, tracks all donations, routes funds through a district account, gives the district access to their donor information, provides aggregated reporting for every campaign, and has built in tools to make fundraising easy for any PTA/PTO, booster, club, team, or district member.
Once a management platform is selected, procedures and guidelines can be written to accompany the school district’s fundraising policies (no, you don’t actually have to re-write policies!). These should clearly outline rules for only using the district’s chosen fundraising management platform, campaign approval criteria, required campaign content, and ownership of the funds raised.
Once this is all in place, start fundraising! With your district overseeing the entire fundraising process and having official procedures to guide the process, fundraising becomes manageable and easy.
If you are curious about your school district’s risk potential on the crowdfunding site we used, check out the free tool created by Livingtree to evaluate your district’s risk potential, dollars collected, and number of campaigns posted so far this school year: https://learn.livingtree.com/risk-analysis
Is your school district ready to start evaluating fundraising management solutions? Then download our free Crowdfunding Considerations Guide for K-12 School Districts and know the 7 important areas to evaluate when looking at fundraising sites: https://try.livingtree.com/crowdfunding-considerations-blog/
Data Sourced from:
Every year on Livingtree Give, we see projects from outdoor gardens to programs for the arts. Every project has an outcome directly related to students. Where else can you have such an impact on the future of our country and the world to inspire a life-long journey of learning?
One of the biggest problems for schools is funding. Schools need resources now to support the over 51 million students across our country. Our school’s educators, clubs, orgs, teams, and PTA/PTOs work tirelessly to secure funding that supports the additional educational resources and experiences for our students, and that often includes fundraising. One of the best days of the year to fundraise is on #GivingTuesday
#GivingTuesday started off as an idea in 2012 and has turned into the largest single day of philanthropy in the world. This day provides an enormous opportunity for your school’s PTA/PTO to market their campaigns, involve the community, and bring in more money than any other day of the year.
Here’s why you should launch a campaign:
1. Education is the second largest category of giving on the #GivingTuesday. People are already looking for opportunities to give to education so take advantage of the momentum.
2. It is a great way to engage your community in what your school is doing. #GivingTuesday is about connecting people to your mission!
3. If you have an urgent need at your school it is a great way to raise the money you need.
Livingtree Give has innovated school fundraising, and provides modern online tools for school PTA/PTOs. Every PTA/PTO account has the ability to manage their school and donor contacts, launch a multitude of online fundraisers, promote their campaigns and activity portal through built in email and social sharing tools, and both reconcile and report on all transactions automatically.
For more information and to sign up for a free account, CLICK HERE.
You can also download our “GivingTuesday for Education Toolkit” that we created in coordination with PayPal and 92Y.
You can learn more about #GivingTuesday and our partnership with 92Y and PayPal in the video below:
What is #GivingTuesday and how is Livingtree Give involved?
#GivingTuesday is a global movement where campaigns happen in almost every country in the world. For the past two years, Livingtree Give (Formerly Edbacker) has been proud to partner with PayPal and 92Y (one of the founders of #GivingTuesday) to help promote #GivingTuesday in education. Watch the video at the end of this for more!
When is #GivingTuesday this year?
This year, #GivingTuesday is on Tuesday, November 27, 2018.
Who can participate in #GivingTuesday?
Anyone, anywhere can get involved and give back in a way that’s meaningful to them. There’s no minimum or limit to how people can do good. All types of organizations are welcome to participate.
Does my campaign have to end on #GivingTuesday?
While #GivingTuesday is celebrated on November 27th, your campaign can be much longer than one day. We see a lot of campaigns that kick off before #GivingTuesday or that launch on #GivingTuesday and connect to a larger end-of-year or holiday campaign.
To help further innovations and improvements in Education Technology, Livingtree pledges to donate part of the proceeds generated on #GivingTuesday to Ed Tech non-profit StartEdUp!
How can I get started?
We’ve put together a “GivingTuesday for Education Toolkit” to provide you with some helpful resources that you can use to setup a successful campaign, including:
#GivingTuesday mega messages
Sample outreach emails
Ideas for getting involved
Social media tips
Over the years, there has been a growing spotlight on the education funding gap. The gap has become more of a problem for many K-12 school districts with recent statistics showing an increase in teacher spending on school supplies.
Many schools and districts are finding that traditional fundraising can no longer cover some of the greater costs that are needed, and as a result of the mass growth in technology, an increasing number of K-12 members are now requesting funds through crowdfunding sites. These sites are providing valuable opportunities for K-12 staff, organizations, and teams to raise funds for additional resources and experiences, while addressing the needs of our schools and students.
However, these Crowdfunding sites were not built specifically for school districts and lack the necessary oversight and control. Every single online fundraising campaign that is posted poses serious liabilities for a school district, and can result in a number of legal and financial violations.
As a result of the liabilities, some districts take the easy route by setting policies that ban crowdfunding. However, this option forgoes the many benefits that crowdfunding has to offer for school districts, and creates a new task of having to police the large number of crowdfunding sites to ensure district members aren’t using them. It can also imply a lack of trust in their educators. Until the educational funding gap is solved, schools should absolutely fundraise online, however it should be done in an appropriate way. That’s why it’s important that district leaders be aware of the liabilities associated with crowdfunding, and use the information to evaluate crowdfunding platforms for their district.
Below, we’ve put together the 5 Liabilities of Crowdfunding that every K-12 District should know:
1. Fundraising on the School or District’s Behalf: Most Crowdfunding sites will allow anyone within the district to launch fundraising campaigns. This means they can use the name, logo, or images of the school or district without any form of consent. Based on how the campaign is pitched, the campaign can reflect poorly on the district, and the results of the campaign can cause PR nightmares.
2. Sharing Student Information: Everyone loves to see pictures and know the students that are being directly impacted by their contribution, however this can be a largely overlooked FERPA violation. Sharing student images or names without consent can create huge liabilities for a district.
3. Routing Funds through Personal Accounts: Many Crowdfunding sites transfer the lump sums directly to the person who posted the campaign, which raises legal and financial accountability issues. In most cases, this is also a violation of district and state policies that affirm that the District Treasurer is supposed to be in charge of the funds.
4. Ownership: Once completed, who actually owns those funds or products that are produced through that campaign? Was the campaign personal or on behalf of the district? Is that the property of a teacher, a school, or the district? Some teachers will tell you that everything they raise is for the school, while others will tell you differently if policies are not in place to outline this problem.
5. Existing/Incompliant Resources: It’s actually a common occurrence for staff to raise money for items that either already exist elsewhere, or already have funding. It’s also not uncommon for staff to raise money for technology that isn’t approved or that the curriculum isn’t available for.
Livingtree Give takes the same concept of online fundraising, but uses features built specifically for school districts to do so in a coordinated fashion in order to eliminate these liabilities. Give provides district oversight to every fundraiser, while also assuring donors that every single campaign has been vetted and approved through the district’s built in and customizable approval process. District admin can now track every single dollar, route funds through a single district account, easily disperse funds to the appropriate accounts, and generate reports – all in real time.