2018-19 K-12 Mid-Year Crowdfunding Risk Report

Crowdfunding has exploded in K-12 education. The number of campaign requests, as well as the number of donations towards these campaigns have significantly increased over the years. Data from one popular crowdfunding site for teachers showed that during the 2017-2018 school year, over 254,000 campaigns were funded, resulting in over $152 million in funds raised for K-12 classrooms, projects, and experiences.

This type of online crowdfunding has opened enormous opportunities for K-12 school districts to raise funds for projects, equipment and supplies. Crowdfunding is ultimately helping close the education funding gap and support the needs of schools and students. Its efficiency and effectiveness have been proven not only through the generous donation amounts, but also through the speed and ease compared to traditional methods like burrito or donut sales.

Despite the many benefits of online crowdfunding, school districts need to be aware of the associated risks and liabilities. Every single campaign that is posted poses serious liabilities for a school district, depending on how the campaign is pitched, what names are used, what the campaign is raising funds for, and what type of student information (photos, names, etc.) is displayed. Every donation made to the campaign also comes with financial liabilities for a school district, including where that money is routed, who controls or oversees those funds, who owns the funds, how inventory is accounted for, and how the school district manages to report those funds.

The lack of proper built-in oversight, tracking and reporting on crowdfunding sites – even education-specific sites, present significant legal and reputational risks for school districts across the country. Every school district should have oversight for any online fundraiser conducted in the name of the district, a district school or a district employee.

At Livingtree, it’s our goal to help school districts understand the risks of crowdfunding, and better manage the process within their district to ultimately raise more money. Due to the recent publications from state auditors and school board associations on crowdfunding, Livingtree decided to take a deeper dive and report what is happening right now. To provide a better picture of the current risks school districts are facing this year, we took the latest data from the earlier mentioned crowdfunding website to develop this Mid-Year Education Crowdfunding Report.

According to the crowdfunding website, over 145,000 projects have been fully funded so far in the 2018-2019 school year. At that pace, we expect to see around 290,000 fully funded campaigns by the end of this school year, an increase of 36,000 campaigns from the previous year. In addition, this year’s completed campaigns have raised over $77 million of donations for teachers and school projects. Based on that number, we’d expect to end the school year with around $154 million of donations, an increase of $2 million over last year. Since this data is only taken from one popular crowdfunding site, it’s likely that the overall crowdfunding totals are much greater.

To further understand this issue, Livingtree compiled all of the campaign data from the crowdfunding site for the 2018-2019 school year and composed lists to help identify which states currently have the highest risk when it comes to education crowdfunding. Below, we’ll examine the states with the Highest Average Amount Raised per District, the Highest Average Number of Campaigns Posted per District, and the Highest Average Number of High Risk Campaigns Posted per District.

Note: the data is organized to represent states in amounts per district to give the most accurate representation of every state. Hawaii and the District of Columbia are not represented in the data.

Highest Average Amount Raised per District

StateAvg Amount Raised Per DistrictTotal Amount Raised (Statewide)
Florida$57,479.91$4,253,513.32
Nevada$42,042.15$756,758.69
Utah$40,327.33$1,653,420.65
Maryland$40,118.36$962,840.74
North Carolina$32,785.70$3,770,355.42
South Carolina$22,163.51$1,861,734.46
Louisiana$18,089.54$1,266,267.86
California$13,182.13$12,404,386.71
Delaware$13,141.04$249,679.84
Virginia$12,485.71$1,648,113.87
Georgia$10,534.94$1,896,289.92
Massachusetts$9,805.79$2,333,777.15
Texas$9,486.36$9,761,468.95
Tennessee$8,855.31$1,248,599.03
Connecticut$8,411.12$1,421,479.43
Arizona$8,395.31$1,897,340.05
Rhode Island$7,415.36$259,537.51
New York$7,076.41$4,932,259.16
Alabama$6,898.59$945,106.61
Mississippi$6,152.57$929,038.73
Alaska$6,018.77$318,994.63
Idaho$5,595.59$643,492.62
Colorado$5,291.34$941,858.24
Oregon$5,030.50$905,490.29
Indiana$4,891.85$1,447,986.53
Washington$4,837.99$1,441,720.76
West Virginia$4,749.19$261,205.20
Pennsylvania$4,356.19$2,178,095.45
Oklahoma$3,841.52$2,001,429.55
Illinois$3,826.11$3,309,581.73
New Mexico$3,691.19$328,515.69
Kentucky$3,689.04$645,582.54
Minnesota$3,072.05$1,044,497.13
Michigan$2,960.27$1,628,147.41
Wisconsin$2,899.49$1,223,582.74
Missouri$2,734.23$1,424,533.66
Arkansas$2,624.42$624,611.88
Ohio$2,441.36$1,508,758.66
New Jersey$2,376.73$1,430,790.69
Wyoming$2,031.94$97,532.93
New Hampshire$1,898.28$317,012.57
Maine$1,731.74$412,154.09
Kansas$1,263.09$390,295.37
South Dakota$970.19$146,498.51
Iowa$890.90$310,032.83
Nebraska$613.40$152,735.74
Montana$552.87$229,439.89
North Dakota$319.74$58,192.12
Vermont$228.82$60,409.64

Florida made number one on the list for the highest amount of money raised from the crowdfunding site, averaging out at over $57,000 per school district. The next three states all averaged over $40,000 in funding per school district.

Regardless as to whether these donations reach schools in the form of funding or project items, a district must be able to ensure that every dollar is tracked and properly routed, and oversee the process to maintain accurate inventory and donation reporting. State-wide totals are also included in this report for reference.

Highest Average Number of Campaigns Posted per District

StateAvg Number of Campaigns Per DistrictTotal Number of Campaigns (Statewide)
Florida107.27931
Nevada86.11550
Maryland76.01823
Utah64.62648
North Carolina62.57185
South Carolina47.03947
Louisiana30.12107
Delaware28.8547
Virginia26.13442
California20.819562
Georgia20.03595
Massachusetts17.04053
Connecticut16.02710
Tennessee15.82229
Texas14.514963
Rhode Island14.4505
New York13.19097
Alabama12.01646
Arizona11.82674
Mississippi10.41574
West Virginia10.3564
Indiana10.33035
Oregon9.31680
Colorado9.31661
Washington9.22739
Idaho9.01032
Alaska9.0475
Pennsylvania8.84399
Kentucky7.21258
Oklahoma7.13685
New Mexico7.1628
Illinois7.06057
Michigan6.03304
Wisconsin5.82458
Minnesota5.71951
Missouri5.72965
Arkansas5.01185
Ohio4.93030
New Jersey4.32601
Maine3.5831
Wyoming3.5166
New Hampshire3.3547
Kansas2.7848
South Dakota1.9294
Iowa1.9659
Nebraska1.4339
Montana1.0414
North Dakota0.6106
Vermont0.5120

Florida again tops the list at number one for the highest average number of campaigns posted from the crowdfunding site, at 107.2 campaigns per school district so far this year. The higher the number of campaigns being posted, the higher the risks and liabilities for school districts without fundraising controls in place. And without the ability for school districts to review and approve campaigns before they go live, it’s almost impossible to be sure that the campaign meets all of school district’s requirements.

Highest Average Number of High Risk Campaigns Posted per District

StateAvg Number of High Risk Campaigns Per DistrictTotal Number of High Risk Campaigns (Statewide)
Nevada7.7139
Florida6.9513
Maryland6.3150
Utah4.8198
North Carolina3.8434
South Carolina2.6220
Delaware2.547
Rhode Island2.278
Massachusetts2.2519
Virginia2.0259
Louisiana1.8127
New York1.61107
Texas1.61631
California1.41345
Georgia1.4252
Connecticut1.2209
Arizona1.0223
Tennessee0.9130
Washington0.8229
Pennsylvania0.7373
Illinois0.7621
Oregon0.7120
Alabama0.791
Colorado0.7118
Idaho0.776
Indiana0.6190
New Mexico0.653
Alaska0.529
Minnesota0.5179
Kentucky0.589
Oklahoma0.5259
Michigan0.4224
Wisconsin0.4170
Mississippi0.459
New Jersey0.4233
West Virginia0.420
Missouri0.3173
Ohio0.3197
Maine0.361
New Hampshire0.240
Kansas0.258
South Dakota0.228
Iowa0.259
Arkansas0.240
Nebraska0.128
Vermont0.09
Montana0.014
North Dakota0.04
Wyoming0.01

Nevada leads the way for the highest average number of high-risk campaigns posted from the crowdfunding site, at 7.7 high risk campaigns posted per district so far this year. At Livingtree, we identify high risk campaigns as those classified on the crowdfunding website as either “Special Needs” or “ESL.” The classification of high risk is due to the fact that “Special Needs” campaigns have a high possibility of violating a student’s IEP, which a district would be legally required to fund through IDEA. There are also special services that ESL students qualify for that can’t be funded outside of the school district. These are all in addition to the existing risks that go along with crowdfunding, making them much higher risk campaigns. So far this school year, “ESL” and “Special Needs” are ranked as the 7th and 8th most popular project categories.

What to do next:

Again, it’s important to note that these statistics were generated from a single crowdfunding site, and that this is only a piece of the “crowdfunding picture.” We’d expect that total crowdfunding numbers are much larger, however it is difficult to collect data from every single site out there.

Because of these statistics and the associated risks, some districts take the easy route by setting policies that ban crowdfunding. However, this option forgoes the many benefits that crowdfunding has to offer for school districts, and creates a new task of having to police the large number of crowdfunding sites to ensure district members aren’t using them.

The other option is to evaluate online fundraising management options and adopt one that provides an automated district approval process for all campaigns, tracks all donations, routes funds through a district account, gives the district access to their donor information, provides aggregated reporting for every campaign, and has built in tools to make fundraising easy for any PTA/PTO, booster, club, team, or district member.

Once a management platform is selected, procedures and guidelines can be written to accompany the school district’s fundraising policies (no, you don’t actually have to re-write policies!). These should clearly outline rules for only using the district’s chosen fundraising management platform, campaign approval criteria, required campaign content, and ownership of the funds raised.

Once this is all in place, start fundraising! With your district overseeing the entire fundraising process and having official procedures to guide the process, fundraising becomes manageable and easy.

If you are curious about your school district’s risk potential on the crowdfunding site we used, check out the free tool created by Livingtree to evaluate your district’s risk potential, dollars collected, and number of campaigns posted so far this school year: https://learn.livingtree.com/risk-analysis

Is your school district ready to start evaluating fundraising management solutions? Then download our free Crowdfunding Considerations Guide for K-12 School Districts and know the 7 important areas to evaluate when looking at fundraising sites: https://try.livingtree.com/crowdfunding-considerations-blog/

Data Sourced from:
https://data.donorschoose.org/explore-our-impact/

Is Your School’s PTA/PTO Ready for #GivingTuesday?

Every year on Livingtree Give, we see projects from outdoor gardens to programs for the arts.  Every project has an outcome directly related to students. Where else can you have such an impact on the future of our country and the world to inspire a life-long journey of learning?

One of the biggest problems for schools is funding. Schools need resources now to support the over 51 million students across our country. Our school’s educators, clubs, orgs, teams, and PTA/PTOs work tirelessly to secure funding that supports the additional educational resources and experiences for our students, and that often includes fundraising. One of the best days of the year to fundraise is on #GivingTuesday

#GivingTuesday started off as an idea in 2012 and has turned into the largest single day of philanthropy in the world. This day provides an enormous opportunity for your school’s PTA/PTO to market their campaigns, involve the community, and bring in more money than any other day of the year.

Here’s why you should launch a campaign:

1. Education is the second largest category of giving on the #GivingTuesday. People are already looking for opportunities to give to education so take advantage of the momentum.
2. It is a great way to engage your community in what your school is doing. #GivingTuesday is about connecting people to your mission!
3. If you have an urgent need at your school it is a great way to raise the money you need.

Livingtree Give has innovated school fundraising, and provides modern online tools for school PTA/PTOs. Every PTA/PTO account has the ability to manage their school and donor contacts, launch a multitude of online fundraisers, promote their campaigns and activity portal through built in email and social sharing tools, and both reconcile and report on all transactions automatically.

To help further innovations and improvements in Education Technology, Livingtree is donating part of the proceeds generated on #GivingTuesday to Ed Tech non-profit StartEdUp!

For more information and to sign up for a free account, CLICK HERE.

You can also download our “GivingTuesday for Education Toolkit” that we created in coordination with PayPal and 92Y.

You can learn more about #GivingTuesday and our partnership with 92Y and PayPal in the video below:

#GivingTuesday 2018 + Livingtree Give

Take part in this year’s global day of giving!

#GivingTuesday (11/27) + Livingtree Give

What is #GivingTuesday and how is Livingtree Give involved?

#GivingTuesday is a global movement where campaigns happen in almost every country in the world.  For the past two years, Livingtree Give (Formerly Edbacker) has been proud to partner with PayPal and 92Y (one of the founders of #GivingTuesday) to help promote #GivingTuesday in education.  Watch the video at the end of this for more!

When is #GivingTuesday this year?

This year, #GivingTuesday is on Tuesday, November 27, 2018.

Who can participate in #GivingTuesday?

Anyone, anywhere can get involved and give back in a way that’s meaningful to them. There’s no minimum or limit to how people can do good.  All types of organizations are welcome to participate.

Does my campaign have to end on #GivingTuesday?

While #GivingTuesday is celebrated on November 27th, your campaign can be much longer than one day. We see a lot of campaigns that kick off before #GivingTuesday or that launch on #GivingTuesday and connect to a larger end-of-year or holiday campaign.

To help further innovations and improvements in Education Technology, Livingtree pledges to donate part of the proceeds generated on #GivingTuesday to Ed Tech non-profit StartEdUp!

How can I get started?

We’ve put together a “GivingTuesday for Education Toolkit” to provide you with some helpful resources that you can use to setup a successful campaign, including:

#GivingTuesday mega messages
Sample outreach emails
Ideas for getting involved
Social media tips

Why it’s Time to Stop Using Social Media in the Classroom

With the number of teachers and school administrators that have increasingly embraced social media as a way to better connect with parents and families, we must address why it’s time to STOP using social media in the classroom.

Problem 1: App Overload

The first problem goes back to the idea of families becoming disengaged through what we refer to as “App Overload.” For schools to continually inform, involve, and engage families, there needs to be open lines of communication among teachers, families and administrators. But if one teacher is on Instagram, and the next is on Facebook, and the school administration uses Twitter, it can be harder than ever for parents to keep up with the latest news.

It’s also easy for important messages to be lost amid all of the photos and status updates (not to mention the different formulas that determine what information a user sees). While private accounts and groups can work, managing who is requesting access and who sees the information year to year can be a hassle.

Disparate apps and social networks make it especially hard for parents to find out what they really want to know: how their child is doing. These different social media channels, combined with different apps, pages, emails and websites can ironically end up fracturing the K-12 community, rather than bringing it together.

Problem 2: Privacy

The second problem revolves around the privacy of social media, and complying with privacy regulations at the local, state, and federal levels. Knowing whether your school or district has policies around social media use and how to comply with them is important. Social media usage in the classroom has the ability to clash with both FERPA and Copyright Compliance. Educators should be aware of FERPA policies, and what they can and cannot share in posts and photos (did you know that student handwriting is personally identifiable information?). A teacher posting public photos of students working on classroom projects has good intentions, but can pose certain liabilities if it’s not carefully reviewed.

Additionally, social media limits the oversight of schools and districts. When teachers are using a number of different social accounts, tools and apps, it makes it difficult for school and district administrators to stay involved in the communication streams. It also doesn’t give schools or districts the ability to see actual data and report on the levels of engagement within each classroom. These analytics would certainly make it easier to find break-downs in communication before a family becomes disengaged.

Solution: One Private K-12 Solution

To be clear, social media should absolutely be used on the school and district levels for the purpose of PR and Community Outreach/Engagement. This is an important tool for engaging the outer community. However, educators should be using a classroom-only tool to safely share information about their students with families.

Parents should have one place to look for everything they need to know about their children’s education, not five places to look for bits and pieces of information. That’s why K-12 school districts need a unified communications solution that gives parents the equivalent of a front row seat or a window into the classroom.

So when evaluating a solution that you can use to engage with families, consider the following:

It should connect educators, schools, and the district together in a private and secure space (one that is FERPA compliant at minimum).

It should allow for two-way communication on every post (regardless of whether it’s a message, announcement, media file, or an event) so that families can respond, coordinate, and know what is happening every day with their children.

It should allow educators to post messages that allow families to truly understand daily events and reinforce learning at home.

It should have one central, shared calendar so that families can easily find out what’s coming up in the classroom, at the school, and in the district.

It should be capable of translating posts within the platform or network, as well as the notifications that go out to families.

 

DOWNLOAD OUR FREE GUIDE
“App Overload: Why K-12 School Districts, Parents, and Teachers Need a Better Way to Engage”

for more information on the capabilities that an engagement platform should have, and the best practices to successfully implement an integrated platform.

5 Liabilities of Crowdfunding that Every K-12 District Should Know

Over the years, there has been a growing spotlight on the education funding gap. The gap has become more of a problem for many K-12 school districts with recent statistics showing an increase in teacher spending on school supplies.

Many schools and districts are finding that traditional fundraising can no longer cover some of the greater costs that are needed, and as a result of the mass growth in technology, an increasing number of K-12 members are now requesting funds through crowdfunding sites. These sites are providing valuable opportunities for K-12 staff, organizations, and teams to raise funds for additional resources and experiences, while addressing the needs of our schools and students.

However, these Crowdfunding sites were not built specifically for school districts and lack the necessary oversight and control. Every single online fundraising campaign that is posted poses serious liabilities for a school district, and can result in a number of legal and financial violations.

As a result of the liabilities, some districts take the easy route by setting policies that ban crowdfunding. However, this option forgoes the many benefits that crowdfunding has to offer for school districts, and creates a new task of having to police the large number of crowdfunding sites to ensure district members aren’t using them. It can also imply a lack of trust in their educators. Until the educational funding gap is solved, schools should absolutely fundraise online, however it should be done in an appropriate way. That’s why it’s important that district leaders be aware of the liabilities associated with crowdfunding, and use the information to evaluate crowdfunding platforms for their district.

Below, we’ve put together the 5 Liabilities of Crowdfunding that every K-12 District should know:

1. Fundraising on the School or District’s Behalf: Most Crowdfunding sites will allow anyone within the district to launch fundraising campaigns. This means they can use the name, logo, or images of the school or district without any form of consent. Based on how the campaign is pitched, the campaign can reflect poorly on the district, and the results of the campaign can cause PR nightmares.

2. Sharing Student Information: Everyone loves to see pictures and know the students that are being directly impacted by their contribution, however this can be a largely overlooked FERPA violation. Sharing student images or names without consent can create huge liabilities for a district.

3. Routing Funds through Personal Accounts: Many Crowdfunding sites transfer the lump sums directly to the person who posted the campaign, which raises legal and financial accountability issues. In most cases, this is also a violation of district and state policies that affirm that the District Treasurer is supposed to be in charge of the funds.

4. Ownership: Once completed, who actually owns those funds or products that are produced through that campaign? Was the campaign personal or on behalf of the district? Is that the property of a teacher, a school, or the district? Some teachers will tell you that everything they raise is for the school, while others will tell you differently if policies are not in place to outline this problem.

5. Existing/Incompliant Resources: It’s actually a common occurrence for staff to raise money for items that either already exist elsewhere, or already have funding. It’s also not uncommon for staff to raise money for technology that isn’t approved or that the curriculum isn’t available for.

These are all problems that Livingtree Give has solved.

Livingtree Give takes the same concept of online fundraising, but uses features built specifically for school districts to do so in a coordinated fashion in order to eliminate these liabilities.  Give provides district oversight to every fundraiser, while also assuring donors that every single campaign has been vetted and approved through the district’s built in and customizable approval process. District admin can now track every single dollar, route funds through a single district account, easily disperse funds to the appropriate accounts, and generate reports – all in real time.

DOWNLOAD OUR FREE GUIDE “Crowdfunding in the Classroom”
for more information on the risks and liabilities of crowdfunding, and the best practices to help your school district ultimately raise more money through online fundraising!

Livingtree Hires Leading Expert in Family Engagement and Former Acting State Superintendent of Virginia: Dr. Steve Constantino

As the leading engagement platform provider for K-12 schools, we are excited to announce the hiring of the nation’s leading expert in family engagement and former Acting Virginia State Superintendent, Dr. Steve Constantino who joins Livingtree after an esteemed career in the K-12 education space.

“Through the Engage Platform, Livingtree is shaping how teachers and parents communicate in school districts across the country,” said Gary Hensley , CEO of Livingtree. “Adding Dr. Constantino’s breadth of expertise to the Livingtree team will give parents and teachers the tools they need to be actively engaged in the academic lives of their children.”

Dr. Constantino has dedicated his career to sharing with audiences around the world the importance of engaging all families. As a result of his experiences and his practical approach to engaging families, Steve has authored four books on the subject. His first book, Making Your School Family Friendly (NASSP, 2002) was published after being selected by the National Association of Secondary School Principals and the MetLife Foundation to create the first-ever family friendly schools workshop, held in Washington DC.  His second book Engaging Every Family (Rowman and Littlefield, 2003) soon followed. This book expanded on the conceptual framework of the four domains of family engagement. In 2008, Steve released his third book 101 Ways to Create Real Family Engagement (Engage Press, 2008). Steve’s fourth and newest book, Engage Every Family: Five Simple Principles is published by Corwin (2016) and quickly became a bestseller.

As the SVP of Strategic Accounts, Dr. Constantino will direct the focus of our training, implementation and sales team as we strive to meet the needs of every family and school district.

“I am thrilled to be joining the LivingTree team. I am impressed with LivingTree, their visionary CEO Gary Hensley, their product and their heartfelt commitment to family engagement. They are changing the face of family engagement and I am so very pleased to be part of this fantastic journey. I am excited to roll up my sleeves and get to work on ensuring every family has the opportunity to be engaged with their children’s learning through advanced, state of the art technology. This truly is Family Engagement 2.0!”

Dr. Constantino began his career as a teacher and moved through the ranks to award-winning principal and school district superintendent. At the State level, Steve served first as Chief Academic Officer and was then appointed to Acting State Superintendent by former Virginia Governor Terry McAuliffe. Today, Steve continues to accept numerous invitations to speak and consult with schools, districts and educational organizations around the world and is also an adjunct lecturer at the School of Education, College of William and Mary where he teaches doctoral level classes in executive organizational leadership and planning and evaluation.

Photo by Kelly J Mihalcoe

New Year – New Opportunity

Unsharpened pencils, fingerprint free devices, clean notebooks, perfect crayons, unused erasers, clean desks, new class decorations – ahhh, the sights and smells of a new school year. It’s hard to believe a new one is already upon us. As a parent, I have the typical worries about what new teachers and a new school year will bring. Will the class be a good fit for my child? Will he stay on track in all his subjects? Will he continue to love learning? Will he make new friends? What can I do to make sure all of these things are ok? So many questions at the start of a new year….  It’s a time when parents are eager to begin anew and a perfect opportunity for schools and teachers to set a pattern for engagement that will positively impact campus culture and student achievement. Based on our work with educators around the globe, the LivingTree team has put together a quick list of best practices for building on the positive energy of a new school year. Here’s to taking family engagement to the next level in 2017-18!

  1. Be consistent! – Let families know what method you will be using for the year and stick with it. Communicate regularly for best results.
  2. Establish your class rules for communication – Let families know how to reach you and an expected response time. Most families are fine with not reaching out past a certain of day, waiting for an expected period, or using your preferred medium. They just want to know what to expect and how to engage!
  3. Set your calendar in the first week – include important dates and assignments. – Whew! We’re all busy these days – knowing what’s coming and having reminders if you’re using technology that does that can make the difference in a family checking out vs. being your partner.
  4. Share pictures the first week to build trust / openness – A picture is worth more than 1000 words. Pictures show us that the children are learning and happy. Families see the work you put into developing children and respond positively.
  5. Share pictures of important forms/slips that need to be signed/returned – Want a particular paper form returned quickly? Share a picture of it and let families know why! You’ll be amazed at the responsiveness!
  6. Share positive comments and accomplishments at the end of a good day – Nothing helps students and families more than knowing what’s going well. Students are super proud when families congratulate them for something done at school. The conversation goes from “I did nothing” to “YES! I did that!!!”
  7. Utilize your support resources if you’re having trouble – If you’ve chosen a technology or program for engagement, be sure to familiarize yourself with support resources. At LivingTree, we are available at support@livingtree.com or www.support.livingtree.com to make sure all users are connected and engaging.
  8. Teach your families – Using pbl? Let families know that that means with simple terms…define it, share the benefits, let them know what to expect. Families want to engage, but they don’t want to feel stupid! Helping families understand some of the changes to education methods is exciting. They love to know they’re children are getting a first rate education!
  9. Suggest questions for families to use with their students – Having families reinforce your teaching and stimulate additional conversation creates a true network of learning. We hear from families all the time that they want to help but don’t know where to start or what to ask.
  10.   Tips on helping with homework – Want families to help in certain ways? Let them know. Share web links or videos, give simple suggestions. Taking 5-15 minutes to guide families can make a significant difference in the amount and quality of work completed!

BONUS: Want families to download an app (like LivingTree 🙂), accept an invite, etc? Do a homework pass, free dress day, family recognition wall, or something that pairs students and families in connecting with your classroom. Students will help you connect their families if there’s something fun in it for them! Be sure to follow the consistency and media sharing suggestions to keep them engaged!

LivingTree Announces Attendance Alert Capability

LivingTree, a private social network for PK-12 family engagement, today announced the availability of attendance alerts, a new feature of its engagement platform. School and district administrators can now use LivingTree to quickly and easily share attendance alerts with families, extending the solution’s ability to build meaningful connections and accelerate student achievement.

With LivingTree’s new attendance alert capability, all home communications can be delivered via the LivingTree platform. Voice messages are delivered to a parent’s phone number of choice with opt in and opt out functionality in place, per FCC regulation. Additionally, the attendance alert is delivered via email and mobile push notification. Attendance alerts add capability to the phone, texting, multimedia, private messaging, and two way conversation features LivingTree has delivered to schools around the globe.

“An estimated 5 million to 7.5 million U.S. students miss nearly a month of school each year. This represents 10-15% of students in K-12 in the U.S. Absenteeism is a leading indicator that students will ultimately drop out of school. With the addition of attendance alerts to the LivingTree platform, we’re working to build deep partnership between schools and families to reduce this rate,” said LivingTree CEO Joni Carswell. “By consolidating all communication and engagement needs in a single place, administrators can easily connect with families through a platform they know and trust, building partnership to positively impact student achievement.”

School administrators can send attendance alerts quickly and easily, utilizing LivingTree’s data system integration. Based on parent preferences, attendance alerts are delivered to recipients as an email notification, mobile notification (for mobile app users), and/or a phone call — becoming a voicemail if there is no answer. With voice translation to 26 languages and text translation to more than 100 languages, recipients receive the call or message in their preferred language.

Working closely with customers on the design of the attendance alert feature, LivingTree has taken attendance alerts beyond a simple phone call or email. Messages will automatically show in the LivingTree inbox with the option to reply with absence excuses or questions. This further addresses the U.S. Every Student Succeeds Act mandate for two way conversation in native language.

The addition of attendance alerts extend the robust capabilities that LivingTree delivers to schools and parents. Features include SMS texting, the ability to connect into broader school, district, and community networks, enhanced media sharing, private messaging, directory, and analytic reporting. Parents within participating LivingTree schools can share media and announcements, send and receive private direct messages, access directory listings, volunteer for school activities and keep in touch with their children’s teachers.

Since 2012, LivingTree has been working with leading school districts, innovative schools and savvy teachers across the country to build Tiered Social Networks that enable conversations to flow up, down and across the education community. Designed by parents for parents, LivingTree’s one mission is unite educators and families by providing a private, safe and secure platform to facilitate easier and more organic conversations.

LivingTree was recently honored by the Stevie Awards for Women in Business, receiving the 2016 Gold Stevie Award for Community Involvement Program of the Year, and the Silver Stevie Award for the Smartphone App of the Year.

To learn more about how your district, school or classroom can get access to LivingTree, visit www.livingtree.com or call toll-free, 844-548-8733.

About LivingTree
Founded in 2012, LivingTree’s mission is to connect the people who raise, develop, and educate our children. LivingTree aims to include every member of the community regardless of preferred language or socio-economic status. LivingTree’s Tiered Social Network empowers leaders, organizations, educators and parents to connect, share, and coordinate up, down and across all levels of their private network to help improve academic achievement. LivingTree has been recognized for this work by the Stevie Awards for Women in Business as the 2016 Gold Community Involvement Program of the Year and 2016 Silver Smartphone App of the Year. http://www.livingtree.com

LivingTree Announces Second Round of Drako Grant Recipients

LivingTree Announces Second Round of Drako Grant Recipients

One Million Dollar Grant Helps PK-12 Schools Across the Country Deepen Family & Community Engagement via Tiered Social Network®

AUSTIN, TX, May 22, 2017 – LivingTree today announced that it has awarded $250,000 in second round Drako Community and Family Engagement Grants for Schools to districts and campuses throughout the United States. A diverse set of PK-12 school communities representing 11 different states and varying socio-economic needs were awarded the second round Drako Grants. The grants provide a private, secure LivingTree Tiered Social Network® — including all engagement features, SIS integration, setup, upkeep, training, and support — at no cost for one year.

The second round awards represent 25% of the Drako Grant total set at $1 Million as announced in April 2017. The first round of awards announced in early May also represented 25% of the Grant total. Schools and districts that wish to apply for the remaining $500,000 have until June 1st, 2017.

“The number and quality of applications demonstrates the need for technology in engaging families,” said Dean Drako, grant benefactor and LivingTree Chairman. “It’s an honor to work with the diverse group of schools and districts pursuing family engagement initiatives to improve student achievement.”

LivingTree is excited to share the second round recipients.

Second Round Grant Award Recipients Include:

  • Leander ISD – Austin, TX
  • New York Public Schools District 13/17 – Brooklyn, NY
  • La Joya ISD – La Joya, TX
  • Cobalt Institute of Math and Science – Victorville, CA
  • McIntosh Elementary School – McIntosh, AL
  • AKTIV Learning Academy – Virginia Gardens, FL
  • Grace Christian Academy – Port St. Lucie, FL
  • Willingboro High School – Making Visions Possible Program – Willingboro, NJ
  • Foster Elementary PTO – Hingham, MA
  • John J. Pershing I.S. 220 – Brooklyn, NY

“The excitement shown by the applicants from across the United States is contagious,” said Joni Carswell, CEO of LivingTree. “The LivingTree team is enjoying working with round one winners on their plans for next year and thrilled to begin planning with the round two recipients.”

To learn more and apply for the grant, please visit: Drako Family Engagement Grant.

Second Round Award Recipients Share Engagement Goals

Leander ISD, Shannon Lombardo, Community Services Director:

“Currently, campuses have a variety of resources they are using to attempt to communicate with their families: campus newsletters, teacher emails and district emails as well as all of the social media outlets. We are interested in seeing the impact if we streamlined all engagement to LivingTree.”

NYC Public Schools District 13/17, Pamela Payne, Family Leadership Coordinator:

“I have been working for almost 12 years as a parent advocate. Parents need leadership, guidance and ongoing support to deal with the many issues they face. Our faith-based program will partner with the local school community and assist them in planning specifically toward building parent knowledge in academics for their children with a university as our partner. We will also partner with local officials to address parent school concerns as needed.”

Willingboro High School – Making Visions Possible, Gary Nelson, Director:

“We plan to utilize LivingTree to show families a positive narrative of student success at Willingboro High School. Our goals are to create a school community that is heavily involved in the external community and to consolidate all of our resources into an easily accessible, private platform.”

AKTIV Learning Academy, Maribel Alvarez, School Director:

“We plan to utilize LivingTree for family engagement by integrating it into the school’s day to day duties that will keep our parents consistently informed such as: school events, school calendar, documents and links to learning tools for students. We believe it will make communication more accessible and look forward to communication improving for both the parents and the school.”

Cobalt Institute of Math and Science, Veronica Hill, Family Engagement Liaison:

“Family engagement is a huge priority at our school; LivingTree will be a great benefit to us. We are a Title 1 school and have found that the more engaged and informed parents are, the more likely students will do well in their studies.”

La Joya ISD, Velma Ochoa, Family and Community Engagement Coordinator:

“I am looking forward to using technology best practices when working with our families and community. Our entire academic community will benefit greatly from LivingTree. Our students and families are eager for progress.”

About the Drako Community and Family Engagement Grant

The Drako Community and Family Engagement Grant for Schools awards schools and districts with a private, secure LivingTree Tiered Social Network® — including all engagement features, SIS integration, setup, upkeep, training, and support — at no cost for one year.

School grant recipients are those with a stated plan and need for using technology to engage families and communities. Eligible schools include accredited private and public schools in the United States: pre-schools, elementary schools, middle schools, and high schools.

To learn more and apply for the grant, please visit: Drako Family Engagement Grant.

About LivingTree

Founded in 2012, LivingTree’s mission is to connect the people who raise, develop, and educate our children. LivingTree aims to include every member of the community regardless of preferred language or socio-economic status. LivingTree’s Tiered Social Network® empowers leaders, organizations, educators and parents to connect, share, and coordinate up, down and across all levels of their private network to help improve academic achievement. LivingTree has been recognized for this work by the Stevie® Awards for Women in Business as the 2016 Gold Community Involvement Program of the Year and 2016 Silver Smartphone App of the Year.  For more information, visit http://www.livingtree.com, call 844.LIV.TREE, or email at: info@livingtree.com

LivingTree Announces First Round of Drako Grant Recipients

LivingTree Announces First Round of Drako Grant Recipients

One Million Dollar Grant Helps PK-12 Schools Across the Country Deepen Family & Community Engagement via Tiered Social NetworkR

AUSTIN, TX, May 3, 2017 – LivingTree today announced that it has awarded $250,000 in first round Drako Community and Family Engagement Grants for Schools to districts and campuses throughout the United States. A diverse set of PK-12 school communities representing 11 different states and varying socio-economic needs were awarded the first round Drako Grants. The grants provide a private, secure LivingTree Tiered Social NetworkR — including all engagement features, SIS integration, setup, upkeep, training, and support — at no cost for one year.

The first round awards represent 25% of the Drako Grant total set at $1 Million as announced in April 2017. Due to the strength and volume of applications, awards are being made in rounds. Early grant recipients have the opportunity to immediately begin implementation planning towards goals shared on their applications.

“It’s a true honor to help schools create family and community partnerships that will positively impact student achievement,” said Dean Drako, grant benefactor and LivingTree Chairman. “The variety of the schools that have applied demonstrates that family engagement is a universal objective regardless of the location, environment, or grade level.”

LivingTree is excited to share the first round recipients.

First Round Grant Award Recipients

  • St. Lucie Public Schools – Fort Pierce, FL
  • Union County Public Schools – Monroe, NC
  • Alexander City Schools – Alexander, AL
  • Crockett County C.C.S.D. – Ozona, TX
  • Southwest ISD – San Antonio, TX
  • Jacksonville City Schools – Jacksonville, AL
  • Edward Bleeker JHS 185 – Flushing, NY
  • Firelands Montessori Academy – Huron, OH
  • New Caney ISD – New Caney, TX
  • Holy Name Central Catholic Jr/Sr High School – Worcester, MA
  • Newberry Academy – Newberry, SC
  • South Clearfield Elementary School – Clearfield, UT
  • St Martin High School – St. Martin, MS
  • Sweetwater Elementary – Douglasville, GA
  • Waiahole Elementary School – Kaneohe, HI

“We’re thrilled to partner with a group of school leaders devoted to building trust and achievement within their communities,” said Joni Carswell, CEO of LivingTree. “Many applicants shared their desire to consolidate engagement efforts into a single platform and reach all families using translation and mobile. The LivingTree team is ready and enthusiastic to help these schools realize their vision.”

To learn more and apply for the grant, please visit: Drako Family Engagement Grant.

Initial Award Recipients Share Engagement Goals

St. Lucie Public Schools, Kimberly Roberts, Program Manager:

“Living Tree will help us improve communication between the school and families by sharing options and ideas. Living Tree will provide support and ideas that will engage family and community members. The professional development LivingTree offers will help us improve our relationships between the school and families which in turn will help us build a stronger overall community to support our young in their education. Schools need to build bridges with our families and community that will last. We will engage families – not just involve them for today.”

Waiahole Elementary School, Alexandra Obra, Principal:

“We will communicate with families on a daily basis! Next school year, our focus is on the relationship between the school and home. We want to engage our families in their child’s learning. We would like to have all of our information in one spot so that families don’t have to look all over the place. We also want to make sure that our families have access to the information and can see what their child’s day looks like, as well as highlight what is taking place on our campus.”

Crockett County C.C.S.D, Janina Savala, Federal Programs:

“Living Tree will offer the two-way communication for all students in our district. Currently, most of our communication is one-way through the use of newsletters and notes that are sent home on a weekly basis. Having two-way communication will impact our school community positively by encouraging the parent to ask the teacher questions about concerns. Creating a platform where parents can talk to each other and to school staff and resolve differences early on will be a great benefit.”

Union County Public Schools, Tahira Stalberte, Chief Communications Officer:

“Living Tree has several features that will be extremely beneficial to UCPS and its families. We will use it provide ongoing communication with families, invite feedback and open doors for engaging with families in a non-traditional setting. LivingTree will provide a new and organized platform that can increase parent involvement in UCPS.”

Southwest ISD, Marie Cathryn Phelps, Student & Outreach Services:

“It is our sincere belief that families want to be connected to their children’s school community just as much as we want to be connected to them. We will utilize LivingTree as a district community…I literally picture a tree as a symbol of the district, strong and steadfast, reaching out to provide support, shade, or fruit to its stakeholders, and in this process, we will build and grow relationships where we will be connected and intertwined as we educate and grow our students. I believe that LivingTree will be a very powerful tool as we develop and grow a district wide family and community engagement initiative, that..can be a sustainable part of the community for generations to come.”

About the Drako Community and Family Engagement Grant

The Drako Community and Family Engagement Grant for Schools awards schools and districts with a private, secure LivingTree Tiered Social NetworkR — including all engagement features, SIS integration, setup, upkeep, training, and support — at no cost for one year.

School grant recipients are those with a stated plan and need for using technology to engage families and communities. Eligible schools include accredited private and public schools in the United States: pre-schools, elementary schools, middle schools, and high schools.

To learn more and apply for the grant, please visit: Drako Family Engagement Grant.

About LivingTree

Founded in 2012, LivingTree’s mission is to connect the people who raise, develop, and educate our children. LivingTree aims to include every member of the community regardless of preferred language or socio-economic status. LivingTree’s Tiered Social Network® empowers leaders, organizations, educators and parents to connect, share, and coordinate up, down and across all levels of their private network to help improve academic achievement. LivingTree has been recognized for this work by the Stevie® Awards for Women in Business as the 2016 Gold Community Involvement Program of the Year and 2016 Silver Smartphone App of the Year.  For more information, visit http://www.livingtree.com, call 844.LIV.TREE, or email at: info@livingtree.com

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