2018-19 K-12 Mid-Year Crowdfunding Risk Report

Crowdfunding has exploded in K-12 education. The number of campaign requests, as well as the number of donations towards these campaigns have significantly increased over the years. Data from one popular crowdfunding site for teachers showed that during the 2017-2018 school year, over 254,000 campaigns were funded, resulting in over $152 million in funds raised for K-12 classrooms, projects, and experiences.

This type of online crowdfunding has opened enormous opportunities for K-12 school districts to raise funds for projects, equipment and supplies. Crowdfunding is ultimately helping close the education funding gap and support the needs of schools and students. Its efficiency and effectiveness have been proven not only through the generous donation amounts, but also through the speed and ease compared to traditional methods like burrito or donut sales.

Despite the many benefits of online crowdfunding, school districts need to be aware of the associated risks and liabilities. Every single campaign that is posted poses serious liabilities for a school district, depending on how the campaign is pitched, what names are used, what the campaign is raising funds for, and what type of student information (photos, names, etc.) is displayed. Every donation made to the campaign also comes with financial liabilities for a school district, including where that money is routed, who controls or oversees those funds, who owns the funds, how inventory is accounted for, and how the school district manages to report those funds.

The lack of proper built-in oversight, tracking and reporting on crowdfunding sites – even education-specific sites, present significant legal and reputational risks for school districts across the country. Every school district should have oversight for any online fundraiser conducted in the name of the district, a district school or a district employee.

At Livingtree, it’s our goal to help school districts understand the risks of crowdfunding, and better manage the process within their district to ultimately raise more money. Due to the recent publications from state auditors and school board associations on crowdfunding, Livingtree decided to take a deeper dive and report what is happening right now. To provide a better picture of the current risks school districts are facing this year, we took the latest data from the earlier mentioned crowdfunding website to develop this Mid-Year Education Crowdfunding Report.

According to the crowdfunding website, over 145,000 projects have been fully funded so far in the 2018-2019 school year. At that pace, we expect to see around 290,000 fully funded campaigns by the end of this school year, an increase of 36,000 campaigns from the previous year. In addition, this year’s completed campaigns have raised over $77 million of donations for teachers and school projects. Based on that number, we’d expect to end the school year with around $154 million of donations, an increase of $2 million over last year. Since this data is only taken from one popular crowdfunding site, it’s likely that the overall crowdfunding totals are much greater.

To further understand this issue, Livingtree compiled all of the campaign data from the crowdfunding site for the 2018-2019 school year and composed lists to help identify which states currently have the highest risk when it comes to education crowdfunding. Below, we’ll examine the states with the Highest Average Amount Raised per District, the Highest Average Number of Campaigns Posted per District, and the Highest Average Number of High Risk Campaigns Posted per District.

Note: the data is organized to represent states in amounts per district to give the most accurate representation of every state. Hawaii and the District of Columbia are not represented in the data.

Highest Average Amount Raised per District

StateAvg Amount Raised Per DistrictTotal Amount Raised (Statewide)
Florida$57,479.91$4,253,513.32
Nevada$42,042.15$756,758.69
Utah$40,327.33$1,653,420.65
Maryland$40,118.36$962,840.74
North Carolina$32,785.70$3,770,355.42
South Carolina$22,163.51$1,861,734.46
Louisiana$18,089.54$1,266,267.86
California$13,182.13$12,404,386.71
Delaware$13,141.04$249,679.84
Virginia$12,485.71$1,648,113.87
Georgia$10,534.94$1,896,289.92
Massachusetts$9,805.79$2,333,777.15
Texas$9,486.36$9,761,468.95
Tennessee$8,855.31$1,248,599.03
Connecticut$8,411.12$1,421,479.43
Arizona$8,395.31$1,897,340.05
Rhode Island$7,415.36$259,537.51
New York$7,076.41$4,932,259.16
Alabama$6,898.59$945,106.61
Mississippi$6,152.57$929,038.73
Alaska$6,018.77$318,994.63
Idaho$5,595.59$643,492.62
Colorado$5,291.34$941,858.24
Oregon$5,030.50$905,490.29
Indiana$4,891.85$1,447,986.53
Washington$4,837.99$1,441,720.76
West Virginia$4,749.19$261,205.20
Pennsylvania$4,356.19$2,178,095.45
Oklahoma$3,841.52$2,001,429.55
Illinois$3,826.11$3,309,581.73
New Mexico$3,691.19$328,515.69
Kentucky$3,689.04$645,582.54
Minnesota$3,072.05$1,044,497.13
Michigan$2,960.27$1,628,147.41
Wisconsin$2,899.49$1,223,582.74
Missouri$2,734.23$1,424,533.66
Arkansas$2,624.42$624,611.88
Ohio$2,441.36$1,508,758.66
New Jersey$2,376.73$1,430,790.69
Wyoming$2,031.94$97,532.93
New Hampshire$1,898.28$317,012.57
Maine$1,731.74$412,154.09
Kansas$1,263.09$390,295.37
South Dakota$970.19$146,498.51
Iowa$890.90$310,032.83
Nebraska$613.40$152,735.74
Montana$552.87$229,439.89
North Dakota$319.74$58,192.12
Vermont$228.82$60,409.64

Florida made number one on the list for the highest amount of money raised from the crowdfunding site, averaging out at over $57,000 per school district. The next three states all averaged over $40,000 in funding per school district.

Regardless as to whether these donations reach schools in the form of funding or project items, a district must be able to ensure that every dollar is tracked and properly routed, and oversee the process to maintain accurate inventory and donation reporting. State-wide totals are also included in this report for reference.

Highest Average Number of Campaigns Posted per District

StateAvg Number of Campaigns Per DistrictTotal Number of Campaigns (Statewide)
Florida107.27931
Nevada86.11550
Maryland76.01823
Utah64.62648
North Carolina62.57185
South Carolina47.03947
Louisiana30.12107
Delaware28.8547
Virginia26.13442
California20.819562
Georgia20.03595
Massachusetts17.04053
Connecticut16.02710
Tennessee15.82229
Texas14.514963
Rhode Island14.4505
New York13.19097
Alabama12.01646
Arizona11.82674
Mississippi10.41574
West Virginia10.3564
Indiana10.33035
Oregon9.31680
Colorado9.31661
Washington9.22739
Idaho9.01032
Alaska9.0475
Pennsylvania8.84399
Kentucky7.21258
Oklahoma7.13685
New Mexico7.1628
Illinois7.06057
Michigan6.03304
Wisconsin5.82458
Minnesota5.71951
Missouri5.72965
Arkansas5.01185
Ohio4.93030
New Jersey4.32601
Maine3.5831
Wyoming3.5166
New Hampshire3.3547
Kansas2.7848
South Dakota1.9294
Iowa1.9659
Nebraska1.4339
Montana1.0414
North Dakota0.6106
Vermont0.5120

Florida again tops the list at number one for the highest average number of campaigns posted from the crowdfunding site, at 107.2 campaigns per school district so far this year. The higher the number of campaigns being posted, the higher the risks and liabilities for school districts without fundraising controls in place. And without the ability for school districts to review and approve campaigns before they go live, it’s almost impossible to be sure that the campaign meets all of school district’s requirements.

Highest Average Number of High Risk Campaigns Posted per District

StateAvg Number of High Risk Campaigns Per DistrictTotal Number of High Risk Campaigns (Statewide)
Nevada7.7139
Florida6.9513
Maryland6.3150
Utah4.8198
North Carolina3.8434
South Carolina2.6220
Delaware2.547
Rhode Island2.278
Massachusetts2.2519
Virginia2.0259
Louisiana1.8127
New York1.61107
Texas1.61631
California1.41345
Georgia1.4252
Connecticut1.2209
Arizona1.0223
Tennessee0.9130
Washington0.8229
Pennsylvania0.7373
Illinois0.7621
Oregon0.7120
Alabama0.791
Colorado0.7118
Idaho0.776
Indiana0.6190
New Mexico0.653
Alaska0.529
Minnesota0.5179
Kentucky0.589
Oklahoma0.5259
Michigan0.4224
Wisconsin0.4170
Mississippi0.459
New Jersey0.4233
West Virginia0.420
Missouri0.3173
Ohio0.3197
Maine0.361
New Hampshire0.240
Kansas0.258
South Dakota0.228
Iowa0.259
Arkansas0.240
Nebraska0.128
Vermont0.09
Montana0.014
North Dakota0.04
Wyoming0.01

Nevada leads the way for the highest average number of high-risk campaigns posted from the crowdfunding site, at 7.7 high risk campaigns posted per district so far this year. At Livingtree, we identify high risk campaigns as those classified on the crowdfunding website as either “Special Needs” or “ESL.” The classification of high risk is due to the fact that “Special Needs” campaigns have a high possibility of violating a student’s IEP, which a district would be legally required to fund through IDEA. There are also special services that ESL students qualify for that can’t be funded outside of the school district. These are all in addition to the existing risks that go along with crowdfunding, making them much higher risk campaigns. So far this school year, “ESL” and “Special Needs” are ranked as the 7th and 8th most popular project categories.

What to do next:

Again, it’s important to note that these statistics were generated from a single crowdfunding site, and that this is only a piece of the “crowdfunding picture.” We’d expect that total crowdfunding numbers are much larger, however it is difficult to collect data from every single site out there.

Because of these statistics and the associated risks, some districts take the easy route by setting policies that ban crowdfunding. However, this option forgoes the many benefits that crowdfunding has to offer for school districts, and creates a new task of having to police the large number of crowdfunding sites to ensure district members aren’t using them.

The other option is to evaluate online fundraising management options and adopt one that provides an automated district approval process for all campaigns, tracks all donations, routes funds through a district account, gives the district access to their donor information, provides aggregated reporting for every campaign, and has built in tools to make fundraising easy for any PTA/PTO, booster, club, team, or district member.

Once a management platform is selected, procedures and guidelines can be written to accompany the school district’s fundraising policies (no, you don’t actually have to re-write policies!). These should clearly outline rules for only using the district’s chosen fundraising management platform, campaign approval criteria, required campaign content, and ownership of the funds raised.

Once this is all in place, start fundraising! With your district overseeing the entire fundraising process and having official procedures to guide the process, fundraising becomes manageable and easy.

If you are curious about your school district’s risk potential on the crowdfunding site we used, check out the free tool created by Livingtree to evaluate your district’s risk potential, dollars collected, and number of campaigns posted so far this school year: https://learn.livingtree.com/risk-analysis

Is your school district ready to start evaluating fundraising management solutions? Then download our free Crowdfunding Considerations Guide for K-12 School Districts and know the 7 important areas to evaluate when looking at fundraising sites: https://try.livingtree.com/crowdfunding-considerations-blog/

Data Sourced from:
https://data.donorschoose.org/explore-our-impact/

Why it’s Time to Stop Using Social Media in the Classroom

With the number of teachers and school administrators that have increasingly embraced social media as a way to better connect with parents and families, we must address why it’s time to STOP using social media in the classroom.

Problem 1: App Overload

The first problem goes back to the idea of families becoming disengaged through what we refer to as “App Overload.” For schools to continually inform, involve, and engage families, there needs to be open lines of communication among teachers, families and administrators. But if one teacher is on Instagram, and the next is on Facebook, and the school administration uses Twitter, it can be harder than ever for parents to keep up with the latest news.

It’s also easy for important messages to be lost amid all of the photos and status updates (not to mention the different formulas that determine what information a user sees). While private accounts and groups can work, managing who is requesting access and who sees the information year to year can be a hassle.

Disparate apps and social networks make it especially hard for parents to find out what they really want to know: how their child is doing. These different social media channels, combined with different apps, pages, emails and websites can ironically end up fracturing the K-12 community, rather than bringing it together.

Problem 2: Privacy

The second problem revolves around the privacy of social media, and complying with privacy regulations at the local, state, and federal levels. Knowing whether your school or district has policies around social media use and how to comply with them is important. Social media usage in the classroom has the ability to clash with both FERPA and Copyright Compliance. Educators should be aware of FERPA policies, and what they can and cannot share in posts and photos (did you know that student handwriting is personally identifiable information?). A teacher posting public photos of students working on classroom projects has good intentions, but can pose certain liabilities if it’s not carefully reviewed.

Additionally, social media limits the oversight of schools and districts. When teachers are using a number of different social accounts, tools and apps, it makes it difficult for school and district administrators to stay involved in the communication streams. It also doesn’t give schools or districts the ability to see actual data and report on the levels of engagement within each classroom. These analytics would certainly make it easier to find break-downs in communication before a family becomes disengaged.

Solution: One Private K-12 Solution

To be clear, social media should absolutely be used on the school and district levels for the purpose of PR and Community Outreach/Engagement. This is an important tool for engaging the outer community. However, educators should be using a classroom-only tool to safely share information about their students with families.

Parents should have one place to look for everything they need to know about their children’s education, not five places to look for bits and pieces of information. That’s why K-12 school districts need a unified communications solution that gives parents the equivalent of a front row seat or a window into the classroom.

So when evaluating a solution that you can use to engage with families, consider the following:

It should connect educators, schools, and the district together in a private and secure space (one that is FERPA compliant at minimum).

It should allow for two-way communication on every post (regardless of whether it’s a message, announcement, media file, or an event) so that families can respond, coordinate, and know what is happening every day with their children.

It should allow educators to post messages that allow families to truly understand daily events and reinforce learning at home.

It should have one central, shared calendar so that families can easily find out what’s coming up in the classroom, at the school, and in the district.

It should be capable of translating posts within the platform or network, as well as the notifications that go out to families.

 

DOWNLOAD OUR FREE GUIDE
“App Overload: Why K-12 School Districts, Parents, and Teachers Need a Better Way to Engage”

for more information on the capabilities that an engagement platform should have, and the best practices to successfully implement an integrated platform.

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