Every year on Livingtree Give, we see projects from outdoor gardens to programs for the arts. Every project has an outcome directly related to students. Where else can you have such an impact on the future of our country and the world to inspire a life-long journey of learning?
One of the biggest problems for schools is funding. Schools need resources now to support the over 51 million students across our country. Our school’s educators, clubs, orgs, teams, and PTA/PTOs work tirelessly to secure funding that supports the additional educational resources and experiences for our students, and that often includes fundraising. One of the best days of the year to fundraise is on #GivingTuesday
#GivingTuesday started off as an idea in 2012 and has turned into the largest single day of philanthropy in the world. This day provides an enormous opportunity for your school’s PTA/PTO to market their campaigns, involve the community, and bring in more money than any other day of the year.
Here’s why you should launch a campaign:
1. Education is the second largest category of giving on the #GivingTuesday. People are already looking for opportunities to give to education so take advantage of the momentum.
2. It is a great way to engage your community in what your school is doing. #GivingTuesday is about connecting people to your mission!
3. If you have an urgent need at your school it is a great way to raise the money you need.
Livingtree Give has innovated school fundraising, and provides modern online tools for school PTA/PTOs. Every PTA/PTO account has the ability to manage their school and donor contacts, launch a multitude of online fundraisers, promote their campaigns and activity portal through built in email and social sharing tools, and both reconcile and report on all transactions automatically.
For more information and to sign up for a free account, CLICK HERE.
You can also download our “GivingTuesday for Education Toolkit” that we created in coordination with PayPal and 92Y.
You can learn more about #GivingTuesday and our partnership with 92Y and PayPal in the video below:
What is #GivingTuesday and how is Livingtree Give involved?
#GivingTuesday is a global movement where campaigns happen in almost every country in the world. For the past two years, Livingtree Give (Formerly Edbacker) has been proud to partner with PayPal and 92Y (one of the founders of #GivingTuesday) to help promote #GivingTuesday in education. Watch the video at the end of this for more!
When is #GivingTuesday this year?
This year, #GivingTuesday is on Tuesday, November 27, 2018.
Who can participate in #GivingTuesday?
Anyone, anywhere can get involved and give back in a way that’s meaningful to them. There’s no minimum or limit to how people can do good. All types of organizations are welcome to participate.
Does my campaign have to end on #GivingTuesday?
While #GivingTuesday is celebrated on November 27th, your campaign can be much longer than one day. We see a lot of campaigns that kick off before #GivingTuesday or that launch on #GivingTuesday and connect to a larger end-of-year or holiday campaign.
To help further innovations and improvements in Education Technology, Livingtree pledges to donate part of the proceeds generated on #GivingTuesday to Ed Tech non-profit StartEdUp!
How can I get started?
We’ve put together a “GivingTuesday for Education Toolkit” to provide you with some helpful resources that you can use to setup a successful campaign, including:
#GivingTuesday mega messages
Sample outreach emails
Ideas for getting involved
Social media tips
Over the years, there has been a growing spotlight on the education funding gap. The gap has become more of a problem for many K-12 school districts since 2008, and recent statistics show an increase in teacher spending on school supplies.
Many schools and districts are finding that traditional fundraising can no longer cover some of the greater costs that are needed, and as a result of the mass growth in technology, it’s now possible for anyone to raise money online for anything. And by incorporating online fundraising into their programs, schools have been able to increase giving by 40%.
However, these Crowdfunding sites were not built specifically for districts and the lack the necessary oversight and control. They can be enormous liabilities to school districts and can result in violations of both policy and law.
As a result of the liabilities, some school districts are writing “no Crowdfunding” or “no online fundraising” policies. These policies are only hurting their schools – and ultimately the education of their children. They can also imply a lack of trust in their educators. Until the educational funding gap is solved, schools should absolutely fundraise online, however it should be done in an appropriate way.
Below, we’ve put together the 5 Liabilities of Crowdfunding that every K-12 District should know:
1. Fundraising on the School or District’s Behalf: Most Crowdfunding sites will allow anyone within the district to launch fundraising campaigns. This means they can use the name, logo, or images of the school or district without consent. Based on how the campaign is pitched, the campaign can reflect poorly on the district, and the results of the campaign can cause PR nightmares.
2. Sharing Student Information: Everyone loves to see pictures and know the students that are being directly impacted by their contribution, however this can be a largely overlooked FERPA violation. Sharing student images or names without consent can create liabilities for the district.
3. Routing Funds through Personal Accounts: Many Crowdfunding sites transfer the lump sums directly to the person who posted the campaign, which raises legal and accountability issues. In most cases, this is also a violation of district and state policies that affirm that the District Treasurer is supposed to be in charge of the funds
4. Ownership: Once completed, who actually owns those funds or products that are produced through that campaign? Was the campaign personal or on behalf of the district? Is that the property of a teacher, a school, or the district? Some teachers will tell you that everything they raise is for the school, while others will tell you differently.
5. Existing/Incompliant Resources: It’s actually a common occurrence for staff to raise money for items that either already exist elsewhere, or already have funding. It’s also not uncommon for staff to raise money for technology that isn’t approved or that the curriculum isn’t available for.
Livingtree Give takes the same concept of online fundraising, but uses features built specifically for school districts to do so in a coordinated fashion in order to eliminate these liabilities. Give provides district oversight to every fundraiser, while also assuring donors that every single campaign has been vetted and approved through the district’s built in and customizable approval process. District admin can now track every single dollar, route funds through a single district account, easily disperse funds to the appropriate accounts, and generate reports – all in real time.