Proactive Family Engagement Efforts

As shared in District Administration Magazine – Q&A with Joni Carswell of LivingTree

Increasing student success with proactive family engagement efforts – Having a single platform to house all activity and conversation can help districts transform family engagement!

What are the benefits of an effective family engagement program?

Decades of research shows that family engagement is the number one driver of student success. Engaged families result in lower truancy rates, higher test scores, and higher graduation rates. Having positive relationships with families reduces teacher stress and increases their sense of community and belonging.

Many teachers engage with families via email, Facebook, Twitter, and other social media apps. What’s wrong with that?
Public social media can be problematic due to privacy, security, general noisiness and account setup. On public channels, school communication is competing with personal, political and a variety of content streams. It’s unruly—a parent with multiple children would end up trying to follow 20+ accounts that are not connected. There’s also limited promise of COPPA and FERPA compliance to protect our children’s images and information.

Why does a district wide or systemic approach matter?
For parents, a classroom by classroom or campus by campus approach is typically extremely chaotic. Each teacher may be using a different method or worse, a parent is going to a different website for every teacher. Teachers are charged with setting up the page or group as well as keeping after parents to pay attention or join. This wastes valuable time. With a district wide or systemic approach, these burdens can be alleviated for both families and teachers. Setting up classrooms for the teachers with all connections in place such that they simply log into their accounts and share as desired saves a tremendous amount of time. For a parent, presetting an account having relevant class, grade level, campus, and district content flow into a single place can be the difference in an engaged vs. a checked out parent.

How can districts ensure equity and participation in their family engagement initiatives?
Technology and Simplicity! Two of the biggest challenges of family engagement are reach and the unintentional chaos created by too many communication channels. Technology such as mobile applications and instant translation solve the reach dilemma by offering the ability to connect every family in a community regardless of preferred language or income. Beyond reaching every family, technology can simplify engagement for everyone. Families and teachers are frustrated and overwhelmed by the time spent trying to determine HOW and WHERE to connect. Consolidating efforts to a single, secure place easily accessible via mobile calms the chaos of managing many students, families, subjects, etc. Simplifying HOW and WHERE allows the school community to focus on actual engagement.

What is LivingTree’s Tiered Social Network®, and why is this model important to school districts?
LivingTree’s Tiered Social Network® provides a systemic solution for family engagement. It takes the burden off the teacher and parent and allows for two-way conversation in 100-plus languages on web or mobile. Each group (class, grade level, etc.) has its own private community which nests into the organizational layer above it. Conversation and content flow up, down and across the tiered network based on group membership and relationship to the community. LivingTree’s Tiered Social Network® uniquely gives administrators at each level the full view and analytics of the smaller community networks feeding into their part of the organization. LivingTree empowers communities to engage and ultimately achieve greater student success.

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