Social media can be a great channel for school and district administrators to post announcements and alerts for the broader community. But with the number of teachers and school administrators that have increasingly embraced social media as their primary way of connecting with parents and families, we must address why it’s time to STOP using social media in the classroom. Social media presents two major problems when it comes to actually connecting with and engaging families in their child’s education.
The first problem with using social media in the classroom goes back to the idea of families becoming disengaged through a problem we refer to as “App Overload.” For schools to continually inform, involve, and engage families, there needs to be open lines of communication among teachers, families and administrators. But if one teacher is on Instagram, and the next is on Facebook, and the school administration uses Twitter, it can be harder than ever for parents to keep up with the latest information.
It’s also easy for important messages to be lost amid all of the photos and the sea of status updates (not to mention the different formulas and algorithms that determine what information a user sees). While private accounts and groups can work, managing who is requesting access and who sees the information year to year can be a hassle.
Disparate apps and social networks make it especially hard for parents to find out what they really want to know: how their child is doing. These different social media channels, combined with different apps, pages, emails, calendars, and websites can ironically end up fracturing the K-12 community, rather than bringing it together.
Bonus info: Get the Family Engagement Technology guide for the 4 capabilities your engagement platform must have and the best practices for school districts to implement a unified solution.
The second problem revolves around the privacy of social media, and complying with privacy regulations at the local, state, and federal levels. Knowing whether your school or district has policies around social media use and how to comply with them is important. Social media usage in the classroom has the ability to clash with both FERPA and Copyright Compliance. Educators should be aware of FERPA policies, and what they can and cannot share in posts and photos (did you know that student handwriting is personally identifiable information?). A teacher posting public photos of students working on classroom projects has good intentions, but can pose certain liabilities if it’s not carefully reviewed.
Additionally, social media limits the oversight of schools and districts. When teachers are using a number of different social accounts, tools and apps, it makes it difficult for school and district administrators to stay involved in the communication streams. It also doesn’t give schools or districts the ability to see actual data and report on the levels of engagement within each classroom. These analytics would certainly make it easier to find break-downs in communication before a family becomes disengaged.
To be clear, social media should absolutely be used on the school and district levels for the purpose of PR and Community Outreach/Engagement. This is an important tool for engaging the outer community. However, educators should be using a classroom-only tool to safely share information about their students with families.
Parents should have one place to look for everything they need to know about their children’s education, not five places to look for bits and pieces of information. That’s why K-12 school districts need a unified communications solution that gives parents the equivalent of a front row seat or a window into the classroom.
– It should connect educators, schools, and the district together in a private and secure space (one that is FERPA compliant at minimum).
– It should allow for two-way communication on every post (regardless of whether it’s a message, announcement, media file, or an event) so that families can respond, coordinate, ask questions, and know what is happening every day with their children.
– It should allow educators to post messages that allow families to truly understand daily events and reinforce learning at home.
– It should have one central, shared calendar so that families can easily find out what’s coming up in the classroom, at the school, and in the district.
– It should be capable of translating posts within the platform, as well as the notifications that go out to families.