We’ve put together a feature recap from the Fall of 2018 for all of our Livingtree Engage users. Here are the updates that went live this fall:
New “Share A Message” Design
Sharing a post has a new look! At the start of the school year, we updated the design and feel for users sharing messages, photos, videos, files, text messages, or phone alerts. This is just one of several new designs we are rolling out to give Livingtree Engage a cleaner look and feel.
You no longer have to login to share a post. Now you can schedule posts ahead of time! You can plan out the upcoming week, month, or even year if you’d like… This was a popular request that is now in place to help create a more convenient experience for our educators!
Livingtree Engage Fundraising
We’ve removed the need to enter any bank account information. That’s right, principals and admin can now skip ahead to simply creating fast and easy campaigns by going to your ‘Give’ feature inside of Livingtree Engage and we will send you a check at the end of your campaign.
Want to learn more about our fundraising feature? Go to our Fundraising FAQ
Text-To-Join User Onboarding
We’ve added in the Text-To-Join feature for our school and district customers with SIS Integration, allowing us to send a text message to staff and families prompting them to join Livingtree during the onboarding process. Now users can receive welcome emails and text-messages, helping districts and schools increase their adoption rates across the board!
Want to know more about what’s new with Livingtree as a company? Click here to read our last blog: Livingtree: Always Growing
Livingtree was created by a family in 2013 as a solution to keep families connected to the academic lives of their children through technology. As a company, we are on a mission to bring the best tech platforms and practices to schools and families, and believe that together we can bring out the best outcomes for students and families.
One of the first steps in that direction was to acquire Class Messenger in 2016 to keep the tens of thousands of educators and families connected. The acquisition kept the app operational and also provided Class Messenger teachers with access to free Livingtree Engage accounts. Since then, we’ve continued to provide support for Class Messenger users, while assisting many of them in transitioning to Livingtree Engage.
At the beginning of 2018, we grew even more by announcing the acquisition of district fundraising tool, Edbacker, and appointing Edbacker’s founder, Gary Hensley, as our new CEO. The addition of Edbacker helped us continue to fulfill our mission of connecting schools with their broader communities, while also providing districts with a much-needed solution to crowdfunding that fills the education funding gap.
We grew again in the month of June when we hired Dr. Steve Constantino, the nation’s leading expert in family engagement and former Virginia State Superintendent. As a member of the team, Dr. Constantino is helping to shape the Livingtree Engage platform through his research and best practices, and ensure that educators, schools, and districts have the appropriate tools they need to actively engage families.
In the month of August, we launched a new website with the rebranding of our products under Livingtree. The original Livingtree product became Livingtree Engage, while Edbacker became Livingtree Give. And with that, we made enhancements and launched new features in each product for the new school year (which we will take a deeper dive into in our next blog posts).
We’ve had extraordinary growth, and we continue to develop new partnerships with districts across the country to provide family engagement and fundraising solutions. We are continuing to develop Engage and Give, so that school districts have the best tools to help every student succeed.
In our next blogs, we’ll cover the most recent enhancements to the Engage and Give platforms. To learn more about the individual products visit Livingtree Engage or Livingtree Give, or follow us for new and updates on Facebook, Twitter, Instagram and LinkedIn.
Over the years, there has been a growing spotlight on the education funding gap. The gap has become more of a problem for many K-12 school districts since 2008, and recent statistics show an increase in teacher spending on school supplies.
Many schools and districts are finding that traditional fundraising can no longer cover some of the greater costs that are needed, and as a result of the mass growth in technology, it’s now possible for anyone to raise money online for anything. And by incorporating online fundraising into their programs, schools have been able to increase giving by 40%.
However, these Crowdfunding sites were not built specifically for districts and the lack the necessary oversight and control. They can be enormous liabilities to school districts and can result in violations of both policy and law.
As a result of the liabilities, some school districts are writing “no Crowdfunding” or “no online fundraising” policies. These policies are only hurting their schools – and ultimately the education of their children. They can also imply a lack of trust in their educators. Until the educational funding gap is solved, schools should absolutely fundraise online, however it should be done in an appropriate way.
Below, we’ve put together the 5 Liabilities of Crowdfunding that every K-12 District should know:
1. Fundraising on the School or District’s Behalf: Most Crowdfunding sites will allow anyone within the district to launch fundraising campaigns. This means they can use the name, logo, or images of the school or district without consent. Based on how the campaign is pitched, the campaign can reflect poorly on the district, and the results of the campaign can cause PR nightmares.
2. Sharing Student Information: Everyone loves to see pictures and know the students that are being directly impacted by their contribution, however this can be a largely overlooked FERPA violation. Sharing student images or names without consent can create liabilities for the district.
3. Routing Funds through Personal Accounts: Many Crowdfunding sites transfer the lump sums directly to the person who posted the campaign, which raises legal and accountability issues. In most cases, this is also a violation of district and state policies that affirm that the District Treasurer is supposed to be in charge of the funds
4. Ownership: Once completed, who actually owns those funds or products that are produced through that campaign? Was the campaign personal or on behalf of the district? Is that the property of a teacher, a school, or the district? Some teachers will tell you that everything they raise is for the school, while others will tell you differently.
5. Existing/Incompliant Resources: It’s actually a common occurrence for staff to raise money for items that either already exist elsewhere, or already have funding. It’s also not uncommon for staff to raise money for technology that isn’t approved or that the curriculum isn’t available for.
Livingtree Give takes the same concept of online fundraising, but uses features built specifically for school districts to do so in a coordinated fashion in order to eliminate these liabilities. Give provides district oversight to every fundraiser, while also assuring donors that every single campaign has been vetted and approved through the district’s built in and customizable approval process. District admin can now track every single dollar, route funds through a single district account, easily disperse funds to the appropriate accounts, and generate reports – all in real time.