Parent access to technology, as well as their motivation to adopt and engage your school software systems, can have a major impact on the effectiveness of your school communications. Generally speaking, most leaders and educators know that effective parent communication plays a key role when it comes to family engagement. But effective communications start with your school’s or district’s ability to reach every parent and family.
If you use a school communication system that requires parents to log in or download an app to receive your messages, then you already have a barrier that might be preventing you from reaching every parent and family. With the busy lives of today’s families and the number of different accounts that they already manage, some parents might simply never take the time to log in to set up their account. Meanwhile, other parents might prefer or even require that their communications be delivered through a different method such as text message.
That’s one of the biggest problems when it comes to certain parent communication apps. If parents are required to download an app to engage with their child’s teacher or school communications, then it’s possible that you aren’t reaching every parent and family. A few of the popular parent apps, like Classdojo for example, limit parent interactions to a web browser or their mobile application and require parents to sign up to get started. These scenarios aren’t very equitable for all families, especially those that can more easily access an email or an SMS text message as compared to an app.
To equitably and effectively communicate with families, parents should not only receive school communications in the method that they prefer, but they should also be able to automatically receive them without having to download an app or log in somewhere. That’s why it’s important to evaluate the school communication apps and systems used in your schools and classrooms, and to choose one that all parents and families can easily engage with.
A school communication platform like Livingtree Engage, for example, will allow parents to use it without downloading an app or logging in online to view their communications. When parents and families are enrolled in Livingtree Engage at the beginning of each year, they don’t have to immediately log in. Parents automatically receive text and email notifications, where they can view and respond to school communications and events. So, at the most basic level, all that parents need are a phone or an email to start receiving their school communications.
Livingtree Engage includes the option within the SMS text message to view messages and events on a secure web page without ever logging in. Parents can easily type and send messages to their child’s teacher or staff from the secure web page simply by verifying their phone number. This provides added functionality for parents within a secure online environment.
Parents can create a fully customized school communication experience by logging into their Livingtree Engage account and adjusting their preferences. They can receive school communications in over 100 languages via app, web, text, or email, allowing every parent to receive school communication exactly the way they want it!
If you are looking to provide equitable school communication that makes it easy for all parents to stay involved, Livingtree is here to help you make it happen!
There are two options to get started with the Livingtree Engage school communication platform. With the free parent-teacher communication option, teachers can communicate with parents without any costs, subscriptions, or ads. There are also school and district communication platform plans to unify parent communication and improve family engagement across all schools and classrooms. Click one of the options below to learn more about enhancing communication in your school community!
Managing school notifications and parent communications is a frustrating task for many K-12 families. With so many different school notifications, it doesn’t take much to overload the phone of a busy parent. However, schools and districts must tackle the challenge of reaching every parent in their preferred channel, AND in their preferred language.
Here’s our theory: Parents will always have a better experience if school communication fits their needs. So, school communications should reach families in the way they want to be reached.
That’s why over the last year, Livingtree made significant enhancements to the Livingtree Engage school communication platform’s SMS text messaging so that every message reaches parents based on their preferred channel, whether that be SMS text message, email, or in app.
So if you’ve seen this message in your Livingtree Engage account, that means your messages are being sent and delivered to parents in whatever method they prefer, including SMS text messages.
This major enhancement makes it easy for administrators and educators to create and send school communications. When creating a message to send to parents, you don’t have to select how it will be sent. Instead, the message is automatically delivered in the preferred method of each parent. And like always, the messages are automatically translated into 100+ languages regardless of whether a parent receives it via an SMS text message, email, or in-app.
The best part is that parents can easily set and adjust their preferences for how they’d like to receive messages and notifications. That way, they can choose to receive messages in whatever channel suits them best, and schools don’t have to worry about overwhelming parents with notifications. So the parent who likes to receive messages through every channel, and the parent who wants to receive communications in just one place, can both adjust their settings to meet their needs.
What about parents who don’t want to receive every single message, and would rather just see each day’s communications in one message? Livingtree Engage provides that option as well! In their preferences, parents can select whether they’d like to receive a Daily Summary email of Livingtree activities. This option sends an email to parents at the end of each day with a complete summary of the activities from that day.
In addition to providing parents the ability to control how they receive their school communications, the Livingtree Engage SMS text messaging enhancement makes it so that parents don’t even have to download an app or login to the platform to view and respond to school communications. Families can easily view school communications along with all file and media attachments, respond to school messages, and even view and interact with upcoming events.
This is a big advantage to some school communication apps and school notification systems that only focus on sending SMS text messages. Livingtree Engage incorporates features like a calendar for events, volunteering and sign-ups, and parent polling. It also ensures that parents can receive translated communications and have two-way communication capabilities. And of course, this is all unified within one communication platform so that parents don’t have to juggle other classroom communication apps and methods, especially as they move from teacher to teacher and school to school.
If you are looking to enable parents to receive communication in the way that best suits their needs, or want a better way to communicate with parents, Livingtree is here to help you make it happen!
There are two options to get started with the Livingtree Engage platform. With the free parent-teacher communication option, teachers can communicate with parents without any costs, subscriptions, or ads. There are also school and district communication platform plans to unify parent communication and improve family engagement across all schools and classrooms. Click one of the options below to learn more about enhancing communication in your school community!
If your school is selling items like spirit wear or collecting payments and school fees, creating an online shopping experience is a sure-fire way to make it easy on parents, students, and your school. Online school stores and payment services eliminate the stress for parents that are hoping their child’s money doesn’t get lost between home and school, and the ease of purchase can also provide an effective boost in PTA or ASB funds. That’s why providing an online school store is one of the most effective steps when it comes to collecting school payments or generating funds for your PTA, ASB, and other school organizations.
So in addition to the suite of fundraising tools already in the Livingtree Give fundraising platform, you can also set up an online school store for item sales, as well as payment and fee collections. The Livingtree Give School Store can act as an online point of sale system for your school team, club, PTA, ASB, or any other organization, delivering convenience for all your school payment needs. And the best part? It’s included for free within the suite of features of Livingtree Give’s fundraising platform. That means there are no upfront costs or setup fees!
With that in mind, let’s take a closer look:
Livingtree’s Online School Store offers an extremely simple and easy-to-use system to sell items or collect payments and student fees through your own eCommerce-inspired online store. You can use it in your school to sell things like spirit wear, fundraising items, apparel, merchandise, uniforms, event tickets, ID cards, year books, parking passes, and more! Or you can collect school payments like course fees, field trip fees, technology and insurance fees, club fees, or team fees.
Here are some of the things you can do with the Livingtree School Store:
∙ Customize your store with a heading image and store descriptions
∙ Set a start and end date for your store (great for seasonal organizations or fundraisers)
∙ Customize store items with optional variables like sizes and colors
∙ Set maximum inventory quantities
∙ Provide secure checkout with PayPal processing
∙ View and download transaction reports
The School Store feature on the Livingtree Give platform offers great versatility to help you sell items and collect payments online without the complexity of the big commerce systems – all for free!
Think the Livingtree Give School Store can help with your sales and payments? Here’s how to get started:
1. Sign up for a free Livingtree Give account or log in to your account if you are a part of a district plan.
2. Select the new “Stores” tab from the left menu and then select, “Create a Store”
3. Customize your store details and add items you plan to sell.
4. Share it! Your school store has a unique URL that you can share with your community.
The School Store is just another reason why Livingtree Give is the all-in-one fundraising solution for school districts, with management solutions for the district office, and free online fundraising solutions for PTAs, Teams, School Clubs, and Teachers.
Sign up for a free account to start fundraising or to create a school store:
The 2021 National Family Engagement Summit will take place October 13-15 at the Norfolk Waterside Marriott for those attending in person or on the Whova app for those attending virtually. The conference, which is hosted by Successful Innovations Inc. and NAFSCE, will feature three full days of great presentations and learning opportunities from across the field of family engagement.
With that said, our team here at Livingtree is ecstatic to be a sponsor of this year’s summit! Our team will be exhibiting virtually this year, and we can’t wait to meet all of those attending. We’ve examined the lineup of presentations for the conference, and we have the inside scoop on 3 sessions you won’t want to miss!
Wednesday, October 13, 1:45 – 2:45 pm (Virtual)
The Post-Pandemic School Year: Building Family-School Connections through Relational Home Visits: Yesenia Ramirez, Gretchen Viglione
Thursday, October 14, 11:00 am – 12:00 pm (Virtual)
Systems Approaches to Family and Community Engagement: Lisa Elliott, Jessica Stein
Thursday, October 14, 2021, 3:00 – 4:00 pm (In-person)
Using Effective Communication to Bring Families into Learning: Patricia Weinzapfel
A quick note that both Gretchen Viglione and Patricia Weinzapfel have been featured guests on our Family Engagement Webinars, so you’ll find even more great information from their sessions at the conference.
In addition, we can’t not mention our own session that we are hosting on Thursday at 1:15pm – especially because you can earn an additional entry into our $250 Amazon gift card raffle just for attending! Here are the details below:
Thu. October 14, 1:15 PM – 01:45 PM
Improving Family Engagement Through Practical Professional Development: Livingtree
Make sure to stop by our virtual booth on the Whova app where you can also enter the raffle for our $250 Amazon gift card. Our team will be there to answer any questions you have about our webinars, our family engagement professional development, or the Livingtree Engage school communications platform. We’re looking forward to seeing you there!
AUSTIN, TEXAS — SEPTEMBER 1, 2021
Wednesday, September 1st marked the start of Livingtree’s month-long fundraising challenge for Children’s Cancer Awareness Month. The Austin-based education technology company partnered with the Livestrong Foundation to bring awareness and raise money for children affected by cancer. Livingtree is using their fundraising platform and posing an “Ed-Tech Challenge” to other education technology companies, as well as a fundraising challenge for classroom teachers, to directly benefit the foundation.
The Livestrong Foundation works with schools through their award-winning Livestrong at School program to help teach students about cancer with age-appropriate curriculum, and works with other organizations to support students with cancer that can’t attend school. Livingtree and Livestrong partnered to challenge both companies and classrooms to “Band Together” this month to raise awareness and fundraise in support of students with cancer.
Aeries Software, a Livingtree partner based in Orange, California, is one of the companies that has accepted the Ed-Tech challenge and is participating in raising funds over the course of the month. Leaders from both companies kicked off the challenge on Wednesday morning by making the first, inaugural donations to the campaign that can be seen in a video they recorded.
“I think over the last 18 months students have experienced a lot of disruption – the learning experience has certainly been a challenge for them, and I think in a lot of ways they’re experiencing a small taste of some of the challenges that children around the world and in the U.S. are experiencing when they deal with this type of situation with childhood cancer,” said Aeries President Brent Lloyd in the video. Livingtree CEO Gary Hensley added, “there’s so much going on in the world right now just in general that I think you’re right – taking a pause for a moment and putting yourself in these families’ shoes and saying hey, despite everything that’s going on we can support these families as they go through a difficult time.”
For teachers that participate in the fundraising challenge, Livestrong is supplying their classrooms with Livestrong wristbands, their cancer awareness curriculum, an invitation to an exclusive webinar, and featuring classrooms on their social media pages. Teachers that register receive their own unique Livingtree fundraising page to collect donations, track how much they’ve raised, and see how they’re measuring up against other classrooms.
Teachers that are interested in participating can visit https://try.livingtree.com/childrens-cancer-awareness-month/ to register. Companies looking to get involved in the Ed-Tech company challenge should email Livingtree at email@example.com for more information. If you’d like to make a donation to the Ed-Tech company fundraising campaign, please visit: https://give.livingtree.com/c/livestrong-in-support-of-childrens-cancer-awareness-month_7.
For questions and media inquiries, please email firstname.lastname@example.org.
Family engagement plays a powerful role in the academic lives of students and is often what sets successful schools apart from others. Research shows that when families are engaged in learning, students demonstrate better grades, test scores, attendance, and behavior (Henderson, Mapp, 2002).
In one example, after training their teachers on relationship-building strategies and focusing on building school-home partnerships, Stanton Elementary (the lowest-performing school in Washington D.C.) saw reading scores increase by 10 percentage points and math scores increase by 19 percent points – all within in a single year (Anne T Henderson). There are many similar examples from schools across the country, making the research clear: family engagement has the power to increase school performance and drive student success.
However, to yield these positive, impactful results, family engagement must be a core component of the school and a shared mindset among all staff. As stated in a report by Anne Henderson, “engaging families is not an add-on to what schools do. For parent engagement to be truly effective, it must be central to their core mission, influencing the way schools are physically designed, the style and tone of reporting on student progress, and the culture within which all parent-teacher-student communications take place” (Anne T Henderson).
Too often, family engagement is regarded as an initiative, or supplemental. But it can’t be if schools want to see truly effective results. So the answer seems simple: just make family engagement core to the mission of the school. However, there are a couple of factors that make this a complex challenge for schools and districts.
When educators begin their careers, their preparation program has strongly prepared them for many aspects of teaching, but family engagement is not one of them. According to a report by the Parent Organization Network (PON), the lack of family engagement training in teacher pre-service is the root cause of the disconnect between research and practice, resulting in many of today’s ineffective family-school partnerships (Parent Organization Network, 2020).
This lack of training consequentially affects teachers when they enter the classroom. In 2005, a national survey by MetLife identified that engaging families was the number one area where teachers felt least prepared and also represented their greatest challenge (qtd. in Anne T Henderson). In 2011, Nevada’s Colleges of Education conducted a survey with post-student teachers who also identified being unprepared to work with families to engage them in their children’s learning (Parent Organization Network, 2020).
The lack of preparedness that teachers feel results directly from the absence of family engagement curriculum in teacher preparation programs. In 2000, Broussard’s survey of colleges of education (COE’s) across the United States found that less than 6% of elementary and middle school teacher preparation programs required students to learn about families through their coursework (qtd. in Brown et al., 2014).
In recent years, attempts to standardize family engagement within pre-service programs have been made across the country. But even while laws and requirements are now more closely aligned and largely based on research, the PON report found that “performance and content expectations on family engagement are not uniform across educator credential programs. The performance expectations for elementary and secondary teachers are often at odds with the standards, promoting outdated, “talk at” practices instead of critically important two-way communication, interactions, and relationships, which research shows are key to effective family engagement” (Parent Organization Network, 2020).
Unfortunately, schools and districts must deal with the fact that many of their teachers are entering service without uniform, or in some cases any, family engagement training – thus creating a clear gap in understanding of effective family engagement practices. As previously mentioned, to achieve truly effective family engagement in schools, it must be a core strategy and common mindset among all staff. Therefore, school districts must fill this void through in-service professional development if they wish to see positive changes in their schools.
Regardless of whether staff members received some sort of family engagement training during pre-service, or have since attended a family engagement workshop, presentation, or keynote, there is often still a disconnect between understanding research concepts and applying them in practice.
As it turns out, most family engagement programs are good at building a participant’s understanding of what good family engagement is and motivating them to incorporate it as a practice. The problem is, these opportunities either aren’t in-depth enough for staff to learn specific strategies, or they don’t address the specific practices of individual staff roles (i.e. teachers, principles, etc).
For instance, as mentioned in the article Parent Teacher Education Connection: Preparing Preservice Teachers for Family Engagement, “training that is provided does not address all issues salient to effective parent involvement in sufficient depth” (Brown et al., 2014). The article goes on to provide this example: “Epstein and Sanders found that parent involvement courses stressed some topics significant to facilitating parent involvement, such as how to conduct a parent-teacher conference, how to organize and involve volunteers, and how to work with parents on school decision making teams, but not on such important areas as how to design interactive parent-student homework, how to create newsletters, or how to conduct parent workshops” (Brown et al., 2014).
It’s critical that family engagement programs connect practical and applicable strategies to the surface-level concepts and principles. It’s also important that both school leaders and teachers receive individualized training that can be applied to their own schools and classrooms. Day-to-day family engagement responsibilities and practices in a teacher’s role are much different than they are in a leadership role.
Professional development that offers in-depth material regarding actionable practices and strategies for staff members, rather than surface-level topics, will help schools transform learning into practice and ultimately unify schools with common thinking and strategy.
For schools and districts that are looking to make family engagement a core practice and further the knowledge of their staff, Livingtree’s professional development provides actionable learning that helps staff learn, practice, and apply family engagement strategies. The training, which is now offered as an online program for schools and districts, offers teacher and leadership-specific courses that increase their capacity of effective practices, help them create better parent interactions and communications, and guide them in creating school improvement plans, to ultimately enhance family engagement in their schools.
Learn more about Livingtree’s professional development here.
At Livingtree, we strive to connect schools and families so that schools can communicate effectively and engage parents in their student’s learning. That’s why we’ve built extensive translation features within the Livingtree Engage communication platform.
Effective and open lines of communication are key to building strong family-school relationships that boost family engagement and ultimately drive student success. However, language can easily become a barrier if teachers are not equipped with resources to overcome it. Schools must be able to overcome this barrier and establish effective lines of communication with limited English proficient parents, not only because it’s important to student success, but because it’s the law.
And with today’s school populations growing more ethnically and culturally diverse, it’s never been more important to have translations available for school communications. When you have a multilingual parent population, it’s important to consider these aspects of school translations to improve communication with families and avoid misunderstandings:
If you’re using a parent communication app or system, consider how many languages are available for families to choose from for translation into their primary language. A communication platform with 20-30 languages will cover widely spoken languages and might be enough if you have a smaller multilingual parent population.
But what if you have students whose families speak languages beyond those that are considered “widely spoken?” A communication platform like Livingtree Engage that has over 100 languages available is a better option and will make it easier for teachers and schools to communicate with parents, regardless of language.
When communications are automatically translated into every parent’s primary language, teachers save time and parents feel valued. Teachers don’t have to find the time and resources to provide individual translations, and parents with limited English proficiency don’t have to figure out how to translate and understand their messages. Automatic translations make it easy to create an open line of communication between school and home.
Of course, while technology is making great strides to accurately translate human languages, it’s not always 100% correct. In those instances, you should make sure that parents have the ability to view the original message. Viewing the original message can help parents further understand a message and avoid any confusion from hiccups within a translation.
Two-way communication is a critical aspect of family engagement, so it’s important to have two-way translations as well. This means that you write your message in English and families receive the message in their preferred language. Parents can then write back in their preferred language and you’ll receive the message back in English. This two-way interaction not only opens the lines of communication but also creates a sense of community and builds stronger relationships between staff and families.
When writing in an app or platform that provides translations for families, be mindful of the words you use and attempt to use words that are simple. Patricia Weinzapfel is the author of the book No More Mumbo Jumbo that reveals the complicated language typically used in education and ways that schools can bridge this communication gap. As a guest on one of Livingtree’s Family Engagement webinars, she suggested:
“The simpler the words, the more easily they are translated and understood in other languages.”
Communication that uses simple words, and is free from jargon, slang, and idioms is more easily translated. Just remember that English is a complex language, especially to those attempting to learn it for the first time. Look for complicated words and replace them with simpler words to improve your translations.
Providing a visual with your messages is another strategy to help with understanding and comprehension. Visuals can be in the form of videos, images, gifs, etc., so if you have a parent communication platform like Livingtree Engage that allows you to attach these types of files, don’t be afraid to find visuals to accompany your messages to parents.
When students were home during the school closures, quarantines, and virtual learning brought on by the COVID-19 pandemic, more people than ever before have realized the immense amount of work and dedication that teachers put into their jobs day in and day out on behalf of their students. More and more people are even feeling inspired to go out of their way to say thank you.
Whether you’re celebrating Teacher Appreciation Week, Teacher Appreciation Day, the end of the school year, or just want to say thank you to a teacher, we’ve got you covered!
Here are 14 ways to thank your teacher:
Get together with other students and families to make a photo collage message that thanks a teacher or your school’s entire staff! Simply plan and coordinate a message among your group, take your pictures, and put them together for your teacher or faculty!
Here’s an example of a thank you collage from some students at Lake View High School:
Whip out a phone or open up a computer and record a personal thank you message for your teacher! Share memorable moments, ways they’ve impacted you, something specific you’ve learned, or just your favorite thing about being in their class.
Work together with your fellow classmates to put together a collaborative thank you video. Have each person record a small segment saying thank you, and put them all together to produce a heart-warming video your teacher will love.
Is there a song your teacher is obsessed with? Maybe one that became a theme in your class? Collaborate with your classmates to sing (or lipsync) the song in honor of your teacher!
Ok, so singing isn’t your thing? Collaborate with your classmates and choreograph a dance instead! Have each person record a segment and put them all together for a group dance video!
If you want to put together something pre-recorded without any video, try just using the voice recording app on a phone to record a message for your teacher. Letting teachers hear their student’s voice is a very personal way to thank them for all of their hard work. After recording it, simply attach it to an email or upload it online to share it with them.
The simplest thing to do might just be to give them a call and say thank you. Try waiting until shortly after the school day is over while they are still “in office” to call.
Send your teacher a digital card or e-card! There are a variety of websites that you can use to send a digital card or video to your child’s teacher.
One option is to use Canva. Their easy-to-use site allows you to design your own thank you cards or choose from a variety of templates. You can check out Canva’s Thank You Card Hub to explore all of their options.
Another option you can explore is Hallmark’s Teacher Appreciation Day cards. If you’re looking for a premade option that you can just purchase and send, they have a number of e-card options to choose from.
Draw, write, color, or paint a thank you and send it to your teacher! Depending on where your school is at with in-person learning, there are a variety of ways to deliver it. If you can’t physically deliver or mail it, try scanning or taking a picture of it! If your teacher is on Livingtree Engage, use the inbox feature and send it as a direct message.
Physically write a heartfelt card or letter to your teacher (just watch that grammar!). Need ideas of what to write? Share memorable moments, ways they’ve impacted you, something specific you’ve learned, or just your favorite thing about being in their class.
You can do something for your community on behalf of your teacher. Take some time to volunteer, or make a donation in your teacher’s name.
Gift cards are certainty still an option, especially since most are available to send via email. Here are a few great options to consider:
Teachers can always use Amazon gift cards, whether it be for school supplies, home goods, groceries, or a movie night on Amazon Video.
Netflix or Hulu
Speaking of movie nights, a gift card to Netflix or Hulu could mean a month of movie nights at home or binge-watching an addicting show.
Your local grocery store
Purchase them a gift card to the local grocery store in your community. Taking care of the essentials is always appreciated.
Food or grocery delivery
Gifting them a gift card for a food or grocery delivery service is the perfect gift. A gift card to a grocery delivery service like Instacart enables your teacher to receive groceries without having to leave the house. Gift cards for food delivery services like Uber Eats, Doordash, Favor, and Postmates also make great meal gifts, and support your local delivery workers and restaurants.
Local shops or restaurants
Gift cards to local places help support your community during these difficult times, and make a great gift that teachers will appreciate.
Flowers are always a great and meaningful gift to say thank you. Consider taking a bouquet or ordering one to be delivered to your teacher!
Many teachers fundraise online for classroom supplies and projects. Sometimes funding requests for their projects are also made available online as grants through their education foundation. Either way, if your child’s teacher has a fundraising project on an online school fundraising site like Livingtree Give, consider supporting it. A small donation, or even just sharing it out on social media can be a big help.
Interested in creating an online fundraiser for your school? Sign up for a free Livingtree Give fundraising account!
Livingtree is where school communities get connected! Whether you’re looking for a school communication system to centralize classroom, school, and district communication in one place for families, or an online fundraising platform to help you reach more donors and raise more money, Livingtree can help! Learn more about Livingtree’s solutions below:
The way our society communicates has changed, drastically! Data, that’s now over two years old, shows that 96% of Americans own a cellphone, and 81% of Americans own a smartphone. The technology available today is faster and easier to use than ever before. And now the millennials that grew up using today’s technology are the parents of children that are already entering your schools – which means their expectations of your school district’s communication are at an all-time high.
However, school districts across the country are finding themselves with similar problems: (1) Today’s classrooms contain more languages than ever before, creating a barrier when things aren’t translated into a parent’s preferred language. (2) Countless communication tools and systems have been introduced over time to meet the needs of different stakeholders, without significant consideration for how many places that families have to keep up with. (3) And with all the different communication tools, administrators have little oversight into the communication and limited data for reporting.
Many K-12 families struggle to see into the school much beyond a school event or newsletter, and have struggled for decades to get an answer to the simple question “what did you do at school today?” Considering this, let’s dive into 6 things that will improve parent communication across your entire school district.
More and more school districts’ parent-surveys are revealing that school-home communication is consistently a problem area. Parents are reporting that they no longer want to go here for this and there for that. Instead, they want one easy platform for all of their communication.
Why is this happening? Over time, district offices, school offices, classrooms, and school groups have all introduced different ways to communicate with families. For example, district and school offices implemented tools for sending mass notifications like auto-dialing, emailing, texting, and sending urgent alerts; mass communications like newsletters and emails; and student-specific alerts like attendance and lunch balance notifications. Meanwhile, classrooms and school groups needed their own tools so they found free third-party apps, used mass emails and texts, or created social media pages. Plus, everyone is using a different calendar, event, and group coordination tools.
While these all serve great purposes, it’s difficult to step back and look at what’s happening to families. With all these different communication channels, families – especially those with multiple kids in different grades and schools, are trying to keep up with 8 or 9 different forms of communication. When families need to check for school announcements, where should they go? Social media? The school website? Their email? A communication app? Even the best get overwhelmed and start checking out because they are also trying to stay on top of life at home.
Families just want one source for all communication. Implementing a communication platform that’s built to unify communication this way is the best and easiest solution. District-wide communication platforms like Livingtree Engage allow you to get away from all the different tools you use to communicate. This allows your families to directly connect with their child’s teacher, and receive school-level and district-level communication in one place, without all of the overwhelming apps, cluttered inboxes, and lost emails.
Your district may contain families with dozens of different primary languages, and failing to translate messages can create a barrier between them and their child’s learning. Parents in diverse communities may be afraid to even follow up on any official notices that they don’t fully understand.
The tools that your district office, schools, and classrooms use should automatically translate messages into each parent’s preferred language to avoid confusion and keep families engaged. Optimally, you should have a communication platform that provides automatic two-way translation between families and staff. That way, a staff member can write a message in English and have it delivered in the preferred language of a parent, and vice-versa when that parent replies.
This will not only improve the effectiveness of your schools’ communication, but also the engagement among families that speak different primary languages.
When it comes to communication, school and district administrators should have two things: oversight and data. But when everyone is using something different to communicate with families, this can be hard to come by.
School and district administrators often report wanting oversight of the communication that their schools are sending. This insight can help schools continuously optimize and streamline their communication.
Administrators also know how important data is. Not only can communication data be used for reporting, but it can also help identify areas that need improvement. Platforms that offer data and reports for district, school, and classroom-level communication can help streamline this process while offering insight into platform usage, who has read what, and how parents are engaging with different communications.
This is yet another benefit to having one platform.
When classrooms and school groups are using their own communication tools, in addition to all the school and district-level systems, families end up with a lot of sign-ups, group codes, and registrations – which becomes overwhelming year over year.
When district SIS systems already have parent contact information, school communication should be an effortless experience on the part of families. You can eliminate a lot of frustration by ensuring that your communication tools accept data from your district’s SIS system.
You can dramatically improve your families’ communication experience if you make sure that they are automatically connected to their child’s teacher, school, and district without having to deal with the sign-ups and registrations.
Want to improve communication for families? Make sure your communication tools are both easy to use and customizable for families. Instead of choosing how to send information to families, let families choose how they want to receive it!
With a communication platform like Livingtree Engage, you can let parents set their preferences as to how they receive notifications. This ensures that they are able to receive communication in whatever form is best for them, and streamlines communication between school and home.
In general, cell phones have become a lifeline for families who are constantly busy and on the go. It’s also a pretty safe bet today that while not all families will have devices like computers and tablets, most if not all will have a cell phone.
To reach all families, you should ensure that all your communication is accessible via mobile devices. With communication platforms like Livingtree Engage, you can provide families a single source of communication that is quite literally in their pocket. That way families get access to class updates, school notifications, and other communications right on their phones.
The expectations for modern communications that meet the needs of families is only intensifying. And while school districts want to check every box and reach families in as many ways as possible, this can actually cause problems if families are inundated with communication.
Sure, communication channels like social media have their place in public relations for serving and addressing the broader community. But at some point, more communication is not always better. Better communication is better. That’s why it’s important to consider how families are receiving communication from all of the different stakeholders in your district – at the district, school, and classroom levels.
As we’ve covered, the right communication platform can unify all communication in one place for families, and provide beneficial features like automatic translations, data and reporting, customizable preferences, and mobile access.
Schools and districts across the country are using Livingtree’s Engage platform, and have made significant improvements to the communication experience of their staff and families. Interested in learning more about Livingtree Engage and whether it’s the right platform for your school or district community?
Visit the Livingtree Engage page to learn more or request more information below:
You can also download our free guide for finding a better way to engage families:
“Family engagement means more than simply informing parents about their child’s progress or challenges” [IRIS Center]
When it comes to one of the most important components related to student success and school improvement, it’s mission critical to understand family engagement, including a commonly understood definition of what family engagement is, why it’s important, and approaches for improving it.
While much has changed over the years related to how we as a society interact, communicate, and maintain relationships, the fundamental principles of family engagement remain unchanged. Therefore, most family engagement research needs to be applied using up-to-date approaches.
This article is not as in-depth as many of the research reports you can find about family engagement. Instead, it will help you understand the 8 things you should know right now.
Let’s get started. As an overview, here are the 8 things you should know about family engagement:
1. What is Family Engagement?
2. Why is Family Engagement Important?
3. How Do Schools Improve Family Engagement?
4. How Can Schools Improve Communication with Families?
5. What Should Schools Do to Engage Disengaged Families?
6. Family Engagement is Not All About School Events
7. How to Engage Families at Home? Help Families Ask Better Questions
8. Involve Families in the Decision-Making Process
Family Engagement in the context of K-12 education refers to the process of schools and families working together around a child’s learning in a collaborative and supportive manner to promote the child’s development and wellbeing. In the past, family engagement has been referred to as parent involvement and parent engagement. However, family engagement is now widely accepted as the term used to describe this practice.
The above definition of family engagement is derived from the U.S. Department of Education, NAFSCE, and the Carnegie Corporation of New York. The term “family” is inclusive of all adults who interact in school systems in support of their child, including biological, adoptive, and foster parents; grandparents; legal and informal guardians; and adult siblings.
Family engagement is based on decades of research that demonstrates that families play an important role in students’ development and learning. Importantly, it has proven that when families are meaningfully engaged in learning, students demonstrate better grades, test scores, attendance, and behavior. It also has a positive impact on teachers, as there are typically improvements in teacher satisfaction and retention.
Here’s a short clip from one of Livingtree’s Family Engagement webinars with Dr. Steve Constantino on the ROI of Family Engagement:
While family outreach might be a common strategy, oftentimes there is apprehension among school staff. This apprehension usually stems from either a lack of understanding, a lack of culture in the school, a lack of capacity – or some combination.
To engage families, the first step for schools is to establish a culture that embraces family engagement as a core value of the school. To do this, staff members must understand the importance and impact of family engagement on student learning.
Additionally, once staff members embrace and recognize family engagement among their school culture, they must then have the capacity to implement effective strategies and practices. Unfortunately, family engagement is seldomly covered in teacher preparation programs, leaving most teachers without knowledge about what good family engagement looks like or how to engage families.
Much like you are doing here, it is important to cover the groundwork with all staff members to build a better understanding of family engagement. Further investing in family engagement training and professional development is another way to fast-track the capacity-building of the staff members in your school or district.
Family engagement research indicates that two-way communication is a fundamental core process. However, there are also many barriers hidden in communication that can hinder family engagement. This can include using primarily one-way communication, failing to translate communications, and/or not communicating effectively.
One-way communication is easy. It involves sending information home. Folders, grades, newsletters, forms, school notifications and alerts – while important, don’t drive authentic family engagement. These therefore cannot be the only types of communication that schools have with families. There must be real, two-way conversations that take place where teachers and staff members invite family feedback and participation in the conversation.
Additionally, communication should be delivered effectively. Families should have one place that they can view all communication from their child’s classroom, school, and district. They shouldn’t be juggling several places for bits and pieces.
Unfortunately, with time, districts often accumulate several methods for communicating with families. There are websites, emails, alerts, and mass communications from the district and school buildings, plus even more third-party apps and tools used in classrooms.
After sorting through it all, families find that they are receiving communication in 8 or 9 different ways, causing even the best to start checking out. Many districts have revealed through surveys that families want one simple source for all their communication, such as a unified communication platform.
There’s a lot to consider when it comes to family communication. Because this section could stand alone as it’s own article, here are some quick tips:
• Start the year off with a phone call, and check in throughout the year (direct two-way communication!). Use questions to try and exact valuable information about the student and their family.
• Don’t only communicate when something is wrong. A family’s first thought when they see their child’s school calling shouldn’t be “oh no” or “something must be wrong.” What does that say about their relationship and expectations with the school? Communicate often and share positive feedback.
• Communicate what will happen, not what already happened. Letting families know about a grade on last week’s test doesn’t promote engagement. Families can’t engage with (or fix) things that happened in the past. Instead, provide families information about things ahead of time that are going to happen.
• Ensure that families can receive classroom, school, and district communication in one place. School districts often have different methods of communication at the district-level than they do at the school and classroom-levels. As a result, families are going here for this, and there for that – and eventually it becomes frustrating. Instead, provide a way for families to choose how they are notified and receive everything in one place. You can do this with a district-wide or school-wide communication platform.
• Eliminate language barriers by ensuring that families can receive all communication in their primary language. You can do this by ensuring that your school’s or district’s communication platform translates everything into a family’s primary language.
Bonus info: Get the Family Engagement Technology guide for the 4 capabilities your engagement platform must have and the best practices for school districts to implement a unified solution.
When families are disengaged and not involved or participating, you can’t just do things at school – you must go to them. There are a number of reasons why you might not ever hear from a student’s family, but continuing to reach out from your school site and expecting engagement is ineffective.
Instead, you have to get out into the community in order to reach and build trust with the families who are disengaged. A common saying is that before they come to you, you must go to them.
Here’s Todd Nesloney’s take on this idea from one of Livingtree’s Family Engagement webinars:
Here are a few ways you can “go to” families:
• Conduct home visits
• Host events out in the community (cookouts, family fun nights, car parades)
• Hold school meetings in the community (at places of worship, community centers, public libraries, etc.)
A common misconception is that schools must host events and get families to physically attend school functions. While events are a great way to bring families together and provide different resources to those who need it, events and event attendance are not correlated with, nor a measure of family engagement.
Research has shown that the most powerful family engagement that best promotes student learning happens outside of school. The most authentic engagement between a parent and a child happens in the car, on the walk to the bus stop, at the kitchen table – away from school.
The challenge for schools is to focus less on hosting events at school, and more on finding ways to effectively reach families in ways that promote family efficacy and engagement outside of school.
Here’s Dr. Steve Constantino on one of Livingtree’s Family Engagement webinars and his take on this challenge:
If the best forms of family engagement happen outside of school, then the key is to empower families to engage in their child’s learning. The easiest way to do that is to help families ask better questions.
Too often, the extent of the conversation about school is (get ready, bet this sounds familiar!):
Family member: “What did you do at school today?”
Family member: “Do you have homework?”
Child: “Not much”
The goal is to change that scenario so that families don’t have to ask, and instead already know. One of the best techniques is to provide families with effective questions to ask their children at home. Take this example:
“This week in mathematics we will be learning about the order of operations. This is simply the order in which students should multiply, divide, add, and subtract in their math equations. Ask your child about the following:
What acronym did you learn to remember the order of operations? (Answer: Please Excuse My Dear Aunt Sally”
What does the acronym stand for? (Answer: Parentheses, exponents, multiplication, division, addition, subtraction)
Quizzing your child on these questions will help them memorize the concept and successfully use it on our test next week. Please let me know if there are any questions or struggles.”
Think about how much more well-equipped a family member is with that information and how much easier it is to be engaged in their child’s learning.
Involving families in the decision-making process of a school or district is important. Not only does it build trusting relationships with the school system and staff members, but families also become more supportive of the school or district.
When families feel as though they have a role in the school, the school becomes more communal – where they feel like they can refer to it as “our school.” If families aren’t involved in any decisions, they don’t feel like they have a role at the school and it simply becomes “the school.” So it’s extremely beneficial to give families the ability to provide feedback and engage in decisions that impact their children.
Here are just a few areas that you can involve families in the decision-making process:
• Inviting families to attend and participate in school improvement meetings
• Creating an open and accepting process to invite family concerns and complaints
• Gathering family input on testing dates
• Gathering family input on the types of events that will be held throughout the year
• Gathering family input on event dates and times
• Gathering family input on how conferences will be conducted
• Gathering family input on field trips
Family engagement requires teamwork. Family engagement is a strategy that requires families and school staff to work collaboratively in order to benefit the student.
Regardless of whether you’re approaching this for the first time, or a seasoned veteran looking to further enhance family engagement, hold on to this: both sides care. Teachers and school staff members care about their students and want them to succeed. Families also want their children to succeed simply due to a common desire among all parents for their children to exceed them in their quality of life.
If you remember that, and apply those 8 pieces of knowledge about family engagement, you can make a difference.