PTA & PTO Online Fundraising: How One Raises $50K Every Year

  • by admin
  • August 3, 2020
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  • Parents Schools
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    If you had the choice to either run one fundraiser for the whole school year, or run several throughout the year, which would you choose? Most would likely choose the first. Because let’s be honest, organizing fundraisers isn’t necessarily a quick and easy process.

    It takes a lot of time, energy, organization, and raw-raw to put together a successful school fundraiser. And coordinating these throughout the school year can be exhausting, even for the best school PTAs and PTOs.

    But that’s why PTAs and PTOs are the heroes of our schools. When there are gaps in school funding, or opportunities to provide better academic experiences for students like field trips, assemblies, and better playground equipment, PTAs and PTOs find a way to make it happen.

    Unfortunately, many fundraising programs can be costly – keeping more than half of the sales or funds raised. Regardless of whether you host a restaurant night in the community or sell products, many of these programs keep a large share of the funds that came out of your community’s pocket. In reality, most parents and community members would rather give to their school than have to buy something.

    So, why go through these efforts for such little returns? What if it could be easier? What if PTAs and PTOs didn’t have to organize multiple school fundraisers every year?

    Let’s examine that idea – how would you get away with running just one school fundraiser every year? Just like the Kent Gardens PTA does with their annual “One & Done” Fundraiser!

    One & Done: Just One Annual PTA Fundraiser Raising $50K in 50 Days

    Kent Gardens PTA Online Fundraisers on Livingtree Give
    The Kent Gardens PTA’s Livingtree Give Fundraising page features their KGPRIDE “One & Done” fundraisers from each year.

    The Kent Gardens PTA hosts one primary fundraiser a year called the KGPRIDE “One & Done” fundraiser, with the goal of raising $50,000 in 50 days. This is a convenient opportunity for families and supporters to do just that: make one contribution and be done for the year. With a successful campaign, the PTA can meet their annual fundraising goal and provide all of the funds for that school year’s projects, supplies, and activities. This fundraiser eliminates any other fundraising efforts throughout the year as well as the continuous donation requests that go along with them.

    The Kent Gardens PTA KGPRIDE One & Done Annual Fundraiser
    The Kent Gardens PTA hosts one primary fundraiser a year called the KGPRIDE “One & Done” fundraiser.

    The PTA has been hosting this fundraiser on Livingtree Give for the last three years raising a total of over $156,000 in that time. With their previous two campaigns, the PTA has exceeded their goal of $50,000 by more than $4,500 each year, paving the way to fund projects and support student educational enrichment.

    Their most recent campaign for the 2019-2020 school year raised $55,916.00 with nearly 400 backers. How’d they do it? Let’s take a look.

    Breaking Down the Kent Gardens PTA Fundraising Campaign Page

    A Brief Introduction and Description (Short Campaign Description Section)

    PTA Online Fundraiser Page Introduction
    The introduction section on Kent Gardens’ online fundraising page provides a brief description about the campaign for supporters.

    In the Short Campaign Description section that you see in the first step of Livingtree Give’s Create a Campaign process, the Kent Gardens PTA did just that – they included a short description of the campaign goal, what the campaign is, what it means, and how it benefits the school. It provides enough information to draw interest from supporters and lead them to learn more.

    Stats and Goals Around Family Participation

    Tracking Family Participation for PTA Fundraisers
    The Kent Gardens PTA tracks family participation to track goals and create a challenge

    Tracking family participation stats can provide key insights into how successful your campaign is. Additionally, it provides your school with a natural participation challenge. Within the platform’s Short Campaign Description section, Kent Gardens PTA lists last year’s participation percentage, and this year’s goal to help them achieve their overall fundraising goal.

    Classroom Competition

    Kent Gardens Tracks and Posts their Classroom Fundraising Competition
    Kent Gardens PTA tracks and posts updates for their classroom fundraising competition
    Kent Gardens PTA Instructions for the their Classroom Fundraiser Competition
    The PTA also lists instructions on their fundraising page on how donations can be counted towards their Classroom Fundraiser Competition

    Creating competition among groups within your school is an effective way to drive fundraising. On the Kent Gardens PTA campaign page, supporters receive instructions right away on how to participate in the class competition within the school. Using the “Giving on Behalf Of” field within Livingtree Give’s donation form, donors can enter the students and classrooms they are giving on behalf of, and the PTA can track who to associate the funds to for the competition.

    As an incentive to drive fundraising, the class with the highest participation receives a pizza party and the teacher receives a $250 gift card for their classroom. That right there is plenty to motivate a classroom!

    Descriptive FAQ in the Campaign Body Text

    FAQ section on the Kent Gardens PTA Online Fundraising Page
    Kent Gardens PTA includes a helpful FAQ section on their online fundraising page

    In addition to your short description, having a full description of your fundraising campaign is beneficial. This is where you can tell your story, answer questions, or include important details for donors. The Kent Gardens PTA took this opportunity to provide a helpful FAQ that answered everything supporters need to know about the campaign.

    Motivational Picture

    PTA Online Fundraising Page Main Photo
    Using a motivational photo like the one above can help drive donations

    Whether you’re going for funny, entertaining, or heartful, the main image or video of your campaign is where you can leave a donor smiling. The campaign picture for Kent Gardens PTA shows exactly how they celebrated the previous year’s successful fundraiser: by duct taping their Principal and Vice Principal to the wall outside of the main office.

    Creating a Variety of Creative Donation Options

    Custom Donation Amounts on the Kent Gardens PTA Fundraiser

    In Step 3 of Livingtree Give’s Create a Campaign process, you can not only set your fundraising goal and timeframe, but you can optionally set your donation amounts. While donors always have the option to enter any amount, you can create customized donation amounts to give donors a variety of options to choose from, and also make it a fun or fulfilling experience. Kent Gardens PTA takes advantage of these customizations to create different donation levels (Supporter, Friend, Champion, Visionary, Superstar, or Idol), add related images to the donation amounts, and provide examples in the description of what their donation goes towards.

    Promoting the Campaign

    Using Social Media to Promote an Online PTA Fundraiser

    In addition to including the campaign information in newsletters and emailing the supporters in their Livingtree Give Contact Manager, Kent Gardens PTA used social media to promote the campaign. This was an effective way for the PTA to post reminders, updates about campaign participation, as well as stats regarding the competition among their classrooms.

    In addition, the PTA used a yellow sticker campaign to remind families about the fundraiser.

    An Efficient School PTA Fundraising Strategy

    All of these elements factor into the annual success for the Kent Gardens PTA. Not only do they create a fun and competitive environment that drives fundraising, but they market their campaign well and make it easy for their supporters to donate.

    Through the combination of these fundraising elements, a great promotional strategy, and generous support from their community, the Kent Gardens PTA is able to successfully hold one primary fundraiser at the beginning of every school year. Supporters can make one donation for the year and they’re done – no more hassling to purchase something at a bake sale, attend a restaurant night, sponsor a student in another “fund-a-thon,” or buy any more food and products. Plus, with the lower fees of Livingtree Give, their PTA is able to keep most of the funds that they raise – a benefit to them and their generous community members.

    Interested in learning more about holding your next online fundraiser on Livingtree Give? Visit the page to learn more and sign up.

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